(n.) The act of asserting one's self, or one's own rights or claims; the quality of being self-asserting.

airs assurance assuredness audacity belief bluster boastfulness bold front boldness brash bearing brashness brassiness bravado brazenness bumptiousness certitude cheekiness clannishness cliquishness cockiness cocksureness conceit confidence confidentness contempt contemptuousness contumely conviction courage daring daringness defial defiance defying derision despite disdain disdainfulness disparagement disregard effrontery egotism exclusiveness face faith gall hardihood haughtiness hauteur hubris impertinence impudence independence insolence insult loftiness morgue nerve obtrusiveness overconfidence oversureness overweening overweeningness pardonable pride pertness poise pomposity pompousness positiveness presumption presumptuousness pretension pretentiousness pride pridefulness procacity proudness purse-pride pushiness ridicule sauciness scorn scornfulness security self-assertion self-assurance self-confidence self-consequence self-esteem self-importance self-reliance self-respect self-sufficiency settled belief side sniffiness snobbery snobbishness snootiness snottiness sovereign contempt stiff-necked pride stiff-neckedness subjective certainty superciliousness sureness surety toploftiness trust uppishness uppityness vanity