1. (n.) The act alluring; temptation; enticement.

2. (n.) That which allures; any real or apparent good held forth, or operating, as a motive to action; as, the allurements of pleasure, or of honor.

adduction adorability affinity agreeability amiability appeal attractance attraction attractiveness attractivity bait blandishment cajolement cajolery call capillarity capillary attraction centripetal force charm coaxing come-on conning decoy desirability drag draw drawing power engagement enlistment enticement exhortation gravitation gravity hortation inducement inveiglement jawboning likability lobbying lovability loveliness lovesomeness lure magnetism mutual attraction persuasion preaching preachment pull pulling power sales talk salesmanship seducement seduction selling snare snow job soft soap solicitation suasion sweet talk sweetness sympathy temptation traction trap tug wheedling winning ways winsomeness working on