1. (p. pr. & vb. n.) of Preach.

2. (n.) The act of delivering a religious discourse; the art of sermonizing; also, a sermon; a public religious discourse; serious, earnest advice.

allurement blandishment cajolement cajolery coaxing conning discourse engagement enlistment exhortation homily hortation inducement jawboning lecture lobbying persuasion preach preachification preachment prelection religious discourse sales talk salesmanship selling sermon sermonette sermonizing snow job soft soap solicitation suasion sweet talk travelogue wheedling working on