CONTENTS

ILLUSTRATIONS

Introduction

Yesterday

I. The Ancestral Beginnings of Macy's

II. The New York That Macy First Saw

III. Fourteenth Street Days

IV. The Coming of Isidor and Nathan Straus

V. The Store Treks Uptown

Today

I. A Day in a Great Store

II. Organization in a Modern Store

III. Buying to Sell

IV. Displaying and Selling the Goods

V. Distributing the Goods

VI. The Macy Family

VII. The Family at Play

Tomorrow

I. In Which Macy's Prepares to Build Anew

II. L'Envoi

THE ROMANCE OF A GREAT STORE

The Romance of a
Great Store
by Edward Hungerford

Author of
"The Personality of American Cities," "The Modern Railroad," etc.

Illustrated by
Vernon Howe Bailey

New York
Robert M. McBride & Company
1922

COPYRIGHT, 1922, BY
ROBERT M. MCBRIDE & CO.

Printed in the United States of America

Published, 1922

To
the Men and Women
of
The Great Macy Family
Whose Fidelity and Interest,
Whose Enthusiasm and Ability
Have Upbuilded
A Lasting Institution of Worth
in
The Heart of a Vast City
This Book is Affectionately Dedicated
by its Author.

E. H.