| The New York to Which Macy Came—in 1858 | Frontispiece | | FACING PAGE | | The Beginnings of Macy's | 18 | | The Fourteenth Street Store of Other Days | 34 | | The Herald Square of Ante-Macy Days | 66 | | The Macy's of Today | 82 | | Where Milady of Manhattan Shops | 114 | | The Science of Modern Salesmanship | 210 | | The Summer Home of the Macy Family | 242 |
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