| CHAPTER | PAGE | | Introduction | ix | | | Yesterday | | I. | The Ancestral Beginnings of Macy's | 3 | | II. | The New York That Macy First Saw | 7 | | III. | Fourteenth Street Days | 31 | | IV. | The Coming of Isidor and Nathan Straus | 47 | | V. | The Store Treks Uptown | 63 | | | Today | | I. | A Day in a Great Store | 87 | | II. | Organization in a Modern Store | 109 | | III. | Buying to Sell | 145 | | IV. | Displaying and Selling the Goods | 163 | | V. | Distributing the Goods | 185 | | VI. | The Macy Family | 201 | | VII. | The Family at Play | 233 | | | Tomorrow | | I. | In Which Macy's Prepares to Build Anew | 255 | | II. | L'Envoi | 279 |
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