The Alden Catalogue of Choice Books, May 30, 1889

WATCH-WORDS of the REVOLUTION:

Give the best book for the least money possible.
1,000,000 books, profit 1 cent each—$10,000, but 1,000 books, profit $1.00 each—$1,000 only.
Publish books, only, that DESERVE to sell—merit wins in the end.
To make $1.00 and a friend is better than $5.00 profit.
“Push things” and “Fight it out on this line.”—U. S. Grant.

TERMS, FREIGHT, POSTAGE, ETC.

Prices Include cost of prepaying transportation by mail or express, unless “at store” is specified. Formerly, prices were at store, always, cost of transportation being added. The change is one of convenience rather than of increase or of decrease, but on many books there is a substantial reduction in price.

Stockholders or Bondholders of the Alden Publishing Co. are allowed a reduction from Catalogue prices of the amount indicated by the figures in parenthesis; for instance: Alden’s Manifold Cyclopedia, per volume, cloth 60c. (20c.) means 40 cents net to Stockholders. To avoid possible misunderstanding, orders at Stockholders’ prices must invariably be accompanied by remittance, and by Coupon or a Certificate which is supplied to Stockholders for that purpose. Terms for Stock will be found elsewhere under the head of “Co-operative Publishing;” terms for Bonds will be seen by copy of the Bond itself elsewhere printed.

John B. Alden, Publisher,
THE ALDEN PUBLISHING CO., Proprietors.
NEW YORK, 393 Pearl Street. P. O. Box 1227.

CHICAGO, 242 Wabash Avenue.
PHILADELPHIA, 13 South 9th Street.
ATLANTA, 6 Whitehall Street.
TORONTO, 30 Adelaide Street, East.
                                                                                                                                                                                                                                                                                                           

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