(n.) The practice of meanly fawning on another; base sycophancy; servile adulation.

ass-kissing backscratching bootlicking brown-nosing cringing fawnery fawning flunkyism footlicking groveling handshaking ingratiation insinuation mealymouthedness obeisance obsequiousness parasitism prostration sponging sycophancy timeserving toadeating toadying toadyism truckling tufthunting