◄ Puffery ►

Dictionary
(n.) The act of puffing; bestowment of extravagant commendation.

Thesaurus
ad advert advertising announcement ballyhoo bill blurb broadcast broadside brochure circular classified commercial handbill hype notice placard plug poster proclamation promotion promulgation pronouncement pronunciamento propaganda publication publicity puffery spot announcement
                                                                                                                                                                                                                                       

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