(n.) Servile flattery; praise in excess, or beyond what is merited.

acclaim accolade apotheosis applause bepraisement blandishment blarney bunkum cajolement cajolery compliment congratulation deification eloge encomium eulogium eulogy exaltation excessive praise eyewash fair words fawning flattery glorification glory grease hero worship homage hommage honeyed phrases honeyed words honor idolatry idolizing incense kudos laud laudation lionizing magnification meed of praise oil overpraise paean palaver panegyric praise pretty lies soap soft soap sweet nothings sweet talk sweet words sycophancy tribute wheedling