(n.) The act of magnifying; enlargement; exaggeration.

accelerando acceleration accolade addition adjunct adulation aggrandizement aggravation ampliation amplification annoyance apotheosis augmentation ballyhoo beatification beefing-up bepraisement big talk blowing up blowup broadening burlesque canonization caricature concentration condensation congratulation consolidation contentiousness crescendo deepening deification deliberate aggravation deployment deterioration dignification dilatation dilation dispersion elevation eloge embittering embitterment encomium enhancement enlargement ennoblement enshrinement enthronement eulogium eulogy exacerbation exaggerating exaggeration exaltation exasperation excess excessive praise exorbitance expansion explosion extension extravagance extreme fanning out flare flattery glorification glory grandiloquence heating-up heightening hero worship hiking homage hommage honor huckstering hyperbole hyperbolism idolatry idolizing immortalization increase inflation information explosion inordinacy intensification irritation kudos laud laudation lionizing meed of praise overemphasis overestimation overkill overpraise overstatement paean panegyric pickup population explosion praise prodigality profuseness provocation puffery puffing up raising redoubling reinforcement sainting sanctification sensationalism sharpening souring speedup splay spread spreading step-up strengthening stretching superlative tall talk tightening touting travesty tribute upping widening worsening