There is no article handled by the grocer which demands greater attention, engages more of his time, or has a more important bearing upon the success of his business than Tea, as it stands in many respects far ahead of all the other commodities in commanding and maintaining patronage, as well as in attracting and retaining trade for numerous other articles, and at the same time yielding a larger margin of profit to the dealer. Gain being the fundamental object of all business transactions, and as tea to the grocer plays such an essential part in determining this profit, we may be excused if, in considering the article from a purely practical standpoint, we urge the relation which it has to the success of the dealer, and who, as a general rule, experiences much more difficulty in the judicious selection of his Tea than in any other staple he trades in. The cause of this difficulty is obvious to dealers in Tea in general, being entirely due to the numerous varieties and almost innumerable grades, flavors and characters of the commodity with which he is confronted and to be selected from in order to satisfy the diversity of tastes and various preferences to be catered to in order to please each individual taste and preference. It therefore requires no ordinary skill or brief experience to make the proper selection or combination to suit the consumer under these trying circumstances. The acquisition of such skill or knowledge, for all practical purposes, is not, however, quite as difficult as is supposed by many dealers, it being fairly obtained by an intelligent study of the leading varieties and grades most in demand in the country or section of consumption, in addition to a few simple and inexpensive experiments by the dealer in order to familiarize himself with the leading characters and values of the different varieties, grades and flavors of the Teas best adapted to each particular class or section of the country in which he may be doing business. Little is known, comparatively, in this country particularly, of the art or principle of blending or “mixing” of Teas. The American dealer and consumer alike being averse to the practice as a general rule, regarding it as about on a parity with the other too numerous forms of adulteration and sophistication now in vogue, not only in the countries of consumption, but also in those of production. Such objections, however, are entirely erroneous, as it is an acknowledged fact that a combination of different varieties of wheat make better flour, the same being true of coffee and many other staples of diet and drink, so that the practice of blending Teas for the consumer, if properly understood and skillfully and judiciously performed, would prove a more satisfactory one to the consumer, and at the same time a more profitable one to the dealer. The object of blending being, not as the Tea-using public imagines to lower the standard or reduce the cost at the expense of quality, but to produce a measurably better Tea and obtain a fuller and heavier liquor in addition to a much finer and more desirable flavor than that yielded by any single variety when used alone. A Tea, in short, giving better satisfaction to the consumer at a more moderate price, and at the same time allowing a The idea of blending Teas originally arose from the experience incidentally gained by some old and life-long Tea dealers, that a beverage richer in liquor, more pleasing in flavor, more satisfactory in price to the consumer and less costly to the dealer, could be produced from a number of the different varieties or grades when skillfully amalgamated or judiciously combined than could otherwise be obtained from any single sort when used alone. No sooner was this experience confirmed than the “mixing” or blending of Teas was generally resorted to by many of those who had the dispensing of the commodity to the public. But while some dealers had a marked success in this branch of the Tea business from the start, others again who attempted to practice it failed completely in their efforts to produce any Time and experience have proved beyond question that skillful and judicious tea blending will be found to amply repay for all the study, labor and expense bestowed on it by the dealer, as the chief and only difficulty existing in the art lies in the fact of first finding a combination But while it may be admitted that it is difficult to master the art of successful tea blending thoroughly without the serving of an apprenticeship to the business, and that the combinations that may be found in it are almost kaleidoscopic in their range, still even the veriest novice need not spoil good tea by injudicious mixing, as all that is required is a little study and a few simple rules carefully followed, although these cannot be substituted entirely for years of practical experience in such a difficult and at the present time most essential branch of the tea business, but will nevertheless prevent any serious error, and at the same time insure a fair measure of success to the most inexperienced in the art. |