Henry Sampson

CONTENTS.

PREFACE.

CHAPTER I. INTRODUCTORY NEWSPAPERS AND NEWSPAPER ADVERTISING.

CHAPTER II. INTRODUCTORY STREET AND GENERAL ADVERTISING.

CHAPTER III. ANCIENT FORMS OF ADVERTISING.

CHAPTER IV. MEDIAEVAL AND OTHER VARIETIES OF ADVERTISING.

CHAPTER V. NEWSPAPER ADVERTISING FORESHADOWED ITS EARLIEST USE HOUGHTON'S LESSONS.

CHAPTER VI. DEVELOPMENT OF ADVERTISING.

CHAPTER VII. CONCLUSION OF SEVENTEENTH CENTURY.

CHAPTER VIII. EARLY PART OF EIGHTEENTH CENTURY.

CHAPTER IX. MIDDLE OF EIGHTEENTH CENTURY.

CHAPTER X. THE EDUCATION COMPLETED.

CHAPTER XI. CURIOUS AND ECCENTRIC ADVERTISEMENTS.

CHAPTER XII. SWINDLES AND HOAXES.

CHAPTER XIII. THE GREAT BOTTLE-TRICK SWINDLE.

CHAPTER XIV. QUACKS AND IMPOSTORS.

CHAPTER XV. GRAHAM AND HIS CELESTIAL BED.

CHAPTER XVI. LOTTERIES AND LOTTERY INSURANCES.

CHAPTER XVII. MATRIMONIAL ADVERTISEMENTS AND AGENCIES.

CHAPTER XVIII. HANDBILLS, INSCRIPTIONS, ETC.

CHAPTER XIX. AMERICAN AND COLONIAL ADVERTISEMENTS.

CHAPTER XX. ADVERSARIA.

A List of Books PUBLISHED BY Chatto and Windus , 74 and 75, PICCADILLY, LONDON, W.

Facsimiles of newspaper pages transcribed in the text Domestick

Transcriber's Notes

Please see the Transcriber’s Notes at the end of this document.
The cover image was created for this e-text, and is placed in the public domain.

A
HISTORY OF ADVERTISING.

PRINTED BY BALLANTYNE AND COMPANY
EDINBURGH AND LONDON

Large illutration (480 kB)

A
History of Advertising
From the Earliest Times.

ILLUSTRATED BY ANECDOTES, CURIOUS SPECIMENS, AND
BIOGRAPHICAL NOTES.

By HENRY SAMPSON.

WITH ILLUSTRATIONS AND FACSIMILES.

London:
CHATTO AND WINDUS, PICCADILLY.
1874.