  - A
- Abbreviation, marks used in, 6, 186;
- care necessary in, 221
- Accuracy, importance of, 30;
- in observation, 31;
- in names, 33, 35, 179;
- in street addresses, 34;
- in spelling, 34;
- effort to obtain, 36, 225;
- in interview, 121;
- in business stories, 133;
- in correspondence, 151;
- essential in copy reading, 175
- Active voice, 13, 204
- Add, how marked, 188
- Advance copy, 123;
- notices by mail, 161;
- held for release, 168
- Advertisement, head compared to, 194
- Ages, style in giving, 217
- Alliteration, in headlines, 202
- Anglo-Saxon, words preferred, 13, 103;
- in heads, 196
- Asquith, the Right Honorable H. H., on prolixity, 211
- Assignment, defined, 2
- Associated Press, dispatch from, 70
- B
- Bad taste, example, 27
- Baltimore Sun, story from the, 142
- Banner, in head writing, 209
- Beat, defined, 2;
- measured by minutes, 134
- Bible, as model for news writer, 9, 61
- “Bohemians,” no longer tolerated, 191
- Boston Transcript, head from the, 197
- Box head, defined, 209
- Brisbane, Arthur, on newspaper work, 17
- Bromides in writing, 224;
- list of, 226
- Bulletins, when to send, 157, 159, 166
- Business stories, care necessary in covering, 133
- C
- Capital letters, how indicated, 186;
- in heads, 206, 210
- Cheap slang, example, 39
- Chicago Evening Post, stories from the, 126, 139
- Chicago Inter-Ocean, editorial on news, 41
- Chicago Record-Herald, stories from the, 72, 76;
- instructions to correspondents, 154, 220;
- style, 118;
- examples, 119, 120, 124–128
- Irwin, Will, on reporting, 1
- J
- Journalism, personal era gone, 21;
- daily problem of, 132;
- sensational, 193
- Jump head, defined, 209
- K
- Kansas City Star, departure from custom in the, 62, 71;
- stories from the, 71, 72, 75, 76, 108;
- style, 178;
- heads, 200
- Knapp, George L., on newspaper English, 30
- L
- Lead, introduction of story, 2;
- method of writing, 57;
- what it contains, 59;
- styles vary, 62;
- kinds to be avoided, 63;
- police data in, 64;
- names in, 65;
- general rule for, 67;
- examples, 70–78, 147, 148
- Lecky, W. E. H., on style, 79
- Legibility, how obtained, 5
- Libel, danger of, 20;
- possible in names, 155, 179;
- rules about, 178;
- in headlines, 179, 194
- Lower case, defined, 210
- Lyman, Hart, on art of compression, 171
- M
- Mail, how to send stories by, 168
- Make-up, defined, 4;
- methods of, 84
- Mechanics, of story, 84, 123;
- of head, 201
- Metaphor, use of, 15
- N
- Names, must be watched, 6;
- misspelling resented, 33;
- in beginning story, 65;
- in business stories, 133;
- danger of libel in, 155, 179;
- style in giving, 221
- News, often pruned, 23;
- basic themes unchanging, 25;
- values, 41;
- how judged, 43;
- sensational, <
59791@59791-h@59791-h-17.htm.html#Page_146" class="pginternal">146;
- motive a feature, 131;
- often ignored, 132
- Sunday magazine stories, 48, 105
- Superlatives, use sparingly, 219
- Swiftness, essential in copy reading, 173, 177
- Symmetry, desired in heads, 205
- Symposium, defined, 124
- T
- Technical terms, to be avoided, 10
- Telegraph news, boiled down, 141;
- how gathered, 150;
- skeletonizing, 152;
- estimating value of, 153;
- what not to send, 156;
- what to send, 160;
- sporting news, 162;
- how to send, 163;
- handling big story, 165;
- instructions regarding, 169
- Telephone, used by correspondents, 163, 166
- Thoroughness, in covering story, 82
- Time, styles in giving, 39, 139, 217, 219;
- as feature of story, 75;
- “to-day” preferred, 134;
- in heads, 202
- Trite expressions, in heads, 204;
- list of, 226
- Trivialities, to be avoided, 26, 83, 153, 156
- Type, counting units in head, 206;
- illustration of Gothic, 207;
- upper and lower case, 210
- Typewriter, preferred for news writing, 4
- U
- Upper case, defined, 210
- V
- Verbosity, not permitted, 11, 185
- Viewpoint, must be unprejudiced, 17
- W
- Washington Herald, editorial on newspaper English, 57
- Washington Times, editorial on news, 150
- Wedding stories, points to be covered in, 131
- Well-known, overworked, 217
- Whiteing, Richard, on daily journalism, 98
- Whitman, Walt, on simplicity of style, 193
Transcriber’s Note: The cover was created by the transcriber using elements from the original publication and has been placed in the public domain. No known textual or punctuation changes to the original publication have been made. |
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