(n.) The quality or state of being smug.

Quakerishness amour-propre autoeroticism blandness bovinity butter censoriousness complacence complacency consequentiality demureness demurity ego trip fair words false modesty fulsomeness glibness hideboundness honeyed words incense mauvaise honte narcism narcissism narrowness oiliness overmodesty overproudness overweening pride priggishness primness prudery prudishness puritanicalness sanctimoniousness sanctimony self-admiration self-approbation self-complacency self-congratulation self-content self-contentedness self-delight self-endearment self-esteem self-gratulation self-importance self-infatuation self-love self-respect self-satisfaction self-sufficiency self-worship smoothness soft soap soft words stiff-neckedness straitlacedness stuffiness suaveness suavity sweet talk sweet words unctuousness vaingloriousness vainglory vainness vanity