(n.) A trader who sells goods in a shop, or by retail; -- in distinction from one who sells by wholesale.

bourgeoisie chandler common people common run common sort commonage commonality commonalty commoners commons dealer distributor importer jobber laborers linendrapers lower classes lower middle class lower orders lumpen proletariat marketer merchandiser merchant middle class middle orders middleman monger ordinary people peasantry plain folks plain people proletariat rank and file regrater retail dealer retail merchant retailer shopkeepers small tradesmen storekeeper the lower cut the other half the third estate toilers toiling class trader tradesman tradeswoman trafficker upper middle class vulgus wholesaler working class working people