(n.) Professing beliefs that one does notpractice; feigning to be what one is not\; or to feel what one does not feel; a dissimulation, or a concealment of one's real character, disposition, or motives; especially, the assuming of false appearance of virtue or religion; a simulation of goodness.

Pecksniffery Pharisaism Tartuffery Tartuffism affectation affectedness airs airs and graces artfulness artificiality cant casuistry charlatanism charlatanry chicanery craft cunning deceit deceitfulness deception double-dealing duplicity empty gesture facade fakery false front false piety false show falseheartedness falseness feigned belief front furtiveness glibness goody-goodiness guile humbug hypocriticalness image indirection insidiousness insincerity lip service lying mannerism mealymouthedness mendacity mere show mouthing mummery oiliness ostentatious devotion pecksniffery pharisaicalness pharisaism pietism pietisticalness piety piousness pretense pretension prunes and prisms public image put-on putting on airs quackery religionism religiosity sanctimoniousness sanctimony self-righteousness sham shiftiness show sneak attack sneakiness snivel snuffle snuffling soft soap stylishness surreptitiousness sweet talk tokenism treacherousness two-facedness unction unctuousness underhandedness unnaturalness