◄ Timothy Ferriss ►

Quotes

A recession is very bad for publicly traded companies, but it's the best time for startups. When you have massive layoffs, there's more competition for available jobs, which means that an entrepreneur can hire freelancers at a lower cost.

After decades of hauling telescopes around in the back of vans and going up to high altitude locations and so forth, I did finally build an observatory, here on Sonoma mountain.

As far as income goes, there are three currencies in the world; most people ignore two. The three currencies are time, income and mobility, in descending order of importance. Most people focus exclusively on income.

Converting your own passions into a job is the fastest method for eliminating any passion you once had.

Food became for me a way of becoming self-sufficient with my hands, to regain manual literacy, which I think has been lost on our generation and certainly younger generations. Very few people can actually make things with their hands and do things with their hands.

For most people, life would be boring without meaningful work.

Having a size 9 foot is fantastic because almost all of the shoe companies do their prototyping in size 9, so if you visit a place like Nike headquarters, you can try every sort of wacky, out-there model.

I do not equate productivity to happiness. For most people, happiness in life is a massive amount of achievement plus a massive amount of appreciation. And you need both of those things.

I gauge success in years, not weeks. The weekend box-office approach to book launches is short sighted and encourages crappy books.

I like work/life separation, not work/life balance. What I mean by that is, if I'm on, I want to be on and maximally productive. If I'm off, I don't want to think about work. When people strive for work/life balance, they end up blending them. That's how you end up checking email all day Saturday.

I might seem biased, but I use Evernote every day. It came to me through my readers, who I'd asked for software recommendations via Twitter and Facebook. For seemingly every function, the answer was 'Man, you have to use Evernote.'

I really feel like knife skills - not just in the kitchen, but in life - are really critical.

I started using Twitter about year after its very early adoption and ended up investing in it around that same time. I'm involved with the Tech scene and companies ranging from Facebook, Stumbleupon and Twitter.

I still feel there are much smarter self-promoters out there than me. I am very methodical about my messaging, and I know how to gain attention very quickly. David Blaine is an example of someone who's better at self-promoting than me. He is much better than I am.

I tend to split my activities into fun, income and legacy. The number of things in that finance bucket is pretty few and far between and doesn't consume much time at all.

I think there's a difference between having a bestselling book - meaning through marketing, PR and buying that first wave of customers - and writing a bestselling book. The second implies that the product propels itself to the best seller list.

I used Evernote almost exclusively for researching 'The 4-Hour Body.' I was able to eliminate all of the perpetually open tabs and multiple bookmarking services. It's also all automatically backed up to Evernote, which gives me peace of mind.

If retirement means laying on a beach and rubbing coco butter on your stomach, about 48 hours of that will be enough for most people. You'll want something new.

If you do something as simple as 15-minute ice baths three days a week, and you time those baths properly, you can significantly multiply your fat loss.

If you start out with a little telescope observing the stars and you keep at it over the years, as I have, it's kind of a dream to one day have an observatory where you can always go and use the telescope conveniently.

If you take a print magazine with a million person circulation, and a blog with a devout readership of 1 million, for the purpose of selling anything that can be sold online, the blog is infinitely more powerful, because it's only a click away.

I'm not a fan of idleness, except in small doses.

In a digital world, there are numerous technologies that we are attached to that create infinite interruption.

It's very easy to confuse confident motion with being productive - and they're not the same thing. Productive to me means measurable outcomes that apply to my most important to-dos that positively affect my life. That's it.

I've found cinnamon to be very effective for lowering the glycemic response to meals. People have heard that before, but I didn't realize how profound it could be until I did the actual testing with continuous glucose monitors. And I tested all different varieties and species of cinnamon from Ceylon to Saigon.

Most of my readers think I'm obsessed with time management, but they haven't seen the other - much more legitimate, much more extreme - obsession. I've recorded almost every workout I've done since age 18. Since 2004, I've been tracking everything from complete lipid panels, insulin, and hemoglobin A1c, to IGF-1 and free testosterone.

One of the bigger misconceptions of learning is that many skills take a lifetime to get world-class at, or 10,000 hours to become world-class at.

One of the great things about stargazing is that it's immediately at hand for so many people. You know, you could get into scuba diving or bird watching, but the stars are always up there.

Online I see people committing 'social media suicide' all the time by one of two ways. Firstly by responding to all criticism, meaning you're never going to find time to complete important milestones of your own, and by responding to things that don't warrant a response. This lends more credibility by driving traffic.

People really do think they have to choose between high stress and high reward jobs, and low stress and low reward jobs.

Rather than spend my life on data entry and typing, I also take photos on my iPhone of business cards, wine labels, menus, or anything I want to have searchable on-the-run.

The best way to counter-attack a hater is to make it blatantly obvious that their attack has had no impact on you.

The biggest misconception about work is that you need to spend the majority of your time doing it.

The least-crowded channel for meeting high profile bloggers is in person. Email is the most difficult, the most crowded... I'm a top 1,000 blogger, not a top 100 blogger, and I get hundreds of pitches by email every week. Most of them I don't even see because my assistant declines them.

The more books there are on shelves, the more will be sold. Once you get to the level of The Secret and have 40-100 copies in many stores, managers have almost no choice but to put them in prime real estate like front-of-store, end caps, or front window.

The reason I was successful in launching my first book with bloggers is this: I assumed that I should spend as much time on a blogger with a million-person readership as I would pitching an editor of a publication with a million person subscription-base.

The truth is that since the first book, I have wanted to emulate Benjamin Franklin and put together a healthy, wealthy and wise trilogy and so healthy was 'The 4-Hour Body,' wealthy was 'The 4-Hour Workweek' and then wise is 'The 4-Hour Chef.'

The way we measure productivity is flawed. People checking their BlackBerry over dinner is not the measure of productivity.

There are a lot of things that can be learned from the darker corners of athletics. You have doctors who view bodybuilders as cavalier amateurs of science. And then you have the bodybuilders who view the doctors as too conservative to do anything interesting. So I've tried to become the middleman for putting some of those pieces together.

There's an entire generation of male strength and endurance athletes, even recreational lifters, who have never gotten off the ephedrine-caffeine-aspirin stack. The process of getting off stimulants is really horrible.

To be functionally fluent in a language, for instance, in most cases you need about 1,200 words. To acquire a total of vocabulary words, if you really train someone well they can acquire 200 to 300 words a day, which means that in a week they can acquire the vocabulary necessary to speak a language.

To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.

When I left the U.S. for the first time, I spent my first year abroad in Japan. That culture shock and abundance of new stimuli combined with a lack of guidance forced me to develop my own approaches to learning and juggling.

When you elevate the heels more so than you elevate the sole of the foot, you trigger a cascade of compensations in the knees and hips that cause tight hip flexors, and then those hip flexors cause lower-back pain.

Work is an activity that is financially-driven or one that you'd like to do less of.

Workaholics typically have a lot of achievement with very little appreciation of what they have, whether it's cars or friendships or otherwise. That is a shallow victory. Then you have people with a lot of appreciation and no achievement, which is fine, but it doesn't create a lot of good in the world.

World barista champions use the AeroPress to make coffee on the folding tray tables of airplanes.

You can enjoy stargazing just by going out and learning a couple constellations with your kids.

You don't have to travel, but I find extended travel to be a helpful tool for reexamining yourself and the constraints you've artificially placed on your life. It's easy to believe everything has to be done one way if you're always in one place around the same people.

                                                                                                                                                                                                                                       

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