“All of the development I do is with the help of business advisors who are more like my best friends than just business people. They helped me as I created Ipsy back in 2011, which is a beauty community that ships out sampling bags to subscribers.”

“Art was a way for me to express myself and for me to also escape because it was tough growing up as a child. We didn't have a lot of money. I was always creating. I was writing stories. I was doing comic books. I made my own universe.”

“As my YouTube following grew, I was soon earning as much from advertising revenue as from waiting tables, so I quit my job. My boss thought I was crazy, which just made me more determined. In 2012, four years and 200 videos later, my channel was so successful that Google offered me USD1 million to create 20 hours of content.”

“As one of the first creators on YouTube, I've been fortunate to sit in the front row, witnessing the remarkable evolution of digital media. The experiences and knowledge I've been afforded are invaluable, and I'm excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business.”

“Don't trust everyone, especially if they say, 'Trust me.'”

“Eight years ago, if I wanted to do a YouTube video, I broke out my camera and filmed everything myself and learned how to edit and kind of become a one-woman studio. But we're living in an era now, thanks to ICON, where any creator who is online, they can create in their own space.”

“Every day is different. I am constantly creating, whether that be for my own YouTube channel and social networks or my businesses like FAWN (For all Women's Network) - a women's lifestyle network on YouTube that I founded/produce; em michelle phan (my cosmetics line with L'Oreal); or Ipsy (a beauty sampling service I co-founded in 2011).”

“Every video I've made has an inspirational message behind it. Since day one, I thought, 'Okay, I want my audience to be, like, Disney members.' So if that's the case, I have to keep everything rated G.”

“For me, money is a tool.”

“Growing up, before my mom would cook our rice, she would rinse the rice out and pour it out three times. And after the fourth pour, she'd pour it into a little bowl, and she'd rinse her face with that. It's known to help whiten the skin and nourish it because essentially inside the water you have all the essential nutrients from the rice.”

“Honestly, what I have the most fun with, I just hang out with my cat, and I go online, and I talk to my followers, and I have real conversations with them.”

“I always had that yearning, that hunger, to one day be independent and be my own person and build my own world. The most fulfilling thing is to live a life where you have freedom.”

“I always secretly loved the art of makeup as a child. I would come up with stories and characters and try on my mom's Maybelline eyeliner when she wasn't home. It was a very old-school pencil - you had to burn the tip to make it smudgy enough to use.”

“I always wanted a family environment, a community where a creator like myself could connect and vibe with other creators without feeling competitive.”

“I am first a creator, but my ongoing objective is to leverage my personal success to help mentor new and existing talent and further help them achieve their goals. Endemol Beyond shares this vision, and together, we will drive the future of original content for generations to come.”

“I am passionate about finding undiscovered and talented artists. I want to help those artists get to the next level and provide existing artists with a new way to reach fans. I wanted to partner with the Cutting Edge Group because they share my vision and have a proven track record in innovation in the music business.”

“I am so inspired by the people watching my videos and responding to them. I have learned so much from my community over the years and always love reading their feedback and their own personal stories that they share with me.”

“I believe if religion brings you to a sense of peace, that's beautiful. But I also believe if religion's not your thing, that's fine, too, just so long as you're a good person and you find that one thing that leads you to peace and teaches you to have harmony with yourself and other people around you.”

“I believe that rejection is a blessing because it's the universe's way of telling you that there's something better out there.”

“I call 2015 a year of deconstruction. I needed to deconstruct myself, my businesses, and find all of the holes in my empire. I had to find holes and fill them with people who could do it better.”

“I don't believe in that term 'self-made' - not to be offensive, but I believe everything happens for a reason, every single person you meet. Even if it's one single person giving you advice, that person helped you get to where you're at today.”

“I don't believe that if one door closes, that's the end. You're in control of that, but you need to seek opportunities and prepare for them.”

“I don't want to make videos where people are always happy and they're agreeing. It's boring! Do something where people can talk about it.”

“I got an apartment for my family so they can move out of this one-room that they were renting out from a family.”

“I had a blog and was documenting my life as a college student in an art school. I had a few comments left by a few girls asking if I could do a tutorial on how I did my makeup. I didn't think my makeup was all that special, but I try my best to share whatever I can with my viewers.”

“I have one room dedicated to just meditation.”

“I know I'm a storyteller at heart, and if there's a platform that needs stories, I'm going be there.”

“I love liquid eyeliner - it's just easier. It doesn't melt, fade, skip, or smudge. It's tougher to use because it's not as forgiving. The brush for my em michelle phan Scribble Calligraphy Liquid Liner was inspired by a calligraphy brush, so you can get a very thick or thin line, depending on how you flick it. I use it in Tattoo Black.”

“I now have 10-year-olds asking me about how to become successful, how to become a business owner, which is crazy - at 10 I was trying to figure out which Barbie I wanted.”

“I really believe in giving tools and resources to other creators so that they can create beautiful videos.”

“I use sunscreen every single day, even if I'm not going outside in the sun, because I'm near a window. I can always get those UV rays on my face, so I always apply sunscreen on my face and neck. It's like brushing my teeth: I feel weird if I don't apply sunscreen.”

“I want to be able to leave behind an infrastructure and a road map for any of my dreamers to follow. So that they can again take care of their family, pursue what they love and live a fulfilling life. Everyone is called, but not everyone answers. I was called, and I answered.”

“I was 16 years old and wanted to help my mom with the rent. There was a restaurant called China Buffet in Tampa that hung a 'Help Wanted' sign outside, so I went in and ended up hosting every Friday and Sunday for USD6 or USD7 an hour.”

“If I can find time to play games, it's console gaming. I don't want to be plugged into my phone all the time. I'm waiting for the new Mario Kart to come out, but I've been playing Donkey Kong and Mario 3D World on the Wii U.”

“If you go on my Instagram, you're not going to see the same content you'll see on my YouTube. Instagram has become the new magazine. It's much more editorial and about perfect moments that are captured. Snapchats are funny, real moments that you want to share. On YouTube, it's more structured, more storytelling.”

“I'm a creator at heart.”

“I'm a total nerd, so I'm on my telescope, or I read a lot. I'm very inspired by ancient history.”

“I'm grateful that L'Oreal believed in me and helped me bring my dream of creating a beauty brand to life. I'm excited to be working with Ipsy to bring Em home to my community, the original inspiration for the brand.”

“I'm homemade. I upload my videos in my living room; I edit everything, and I upload on my laptop. And my viewers love that about me, and they get inspired and do it themselves.”

“I'm motivated by my love to share and teach. I love sharing things that inspire me, and I love connecting with people. Being a part of a community is in the millennial DNA.”

“I'm platform agnostic. I've been platform agnostic ever since I went online.”

“I'm used to everything digital - the pictures, the avatars of the person, the profiles - so when I get to see someone in the flesh, it's really nice.”

“Influence is the new power - if you have influence, you can create a brand.”

“Ipsy's goal has always been to create a community that inspires women around the world to express their own unique beauty.”

“It's a deeper connection when you meet someone online and talk to them every day.”

“It's no longer the older paradigm of, 'I want to own this market, and no one else can own this market because I own this market.' The Internet has made the market limitless.”

“It's very easy to make a viral video, but longevity and consistency, that's hard.”

“I've colored my hair so many times, and nobody tells you the damage it's going to do! I went blonde and lost all my baby hairs. I'm not coloring it anymore. Never again.”

“Makeup is no different than clothes and accessories - it's embellishments for your face. And it also gives you creative freedom. You get to have that moment in front the mirror every morning and give yourself self-love. You're making yourself up beautiful, which is essentially self-love.”

“Makeup is not a mask that covers up your beauty; it's a weapon that helps you express who you are from the inside.”

“My best advice for anyone out there that feels like, 'I don't have a million followers so why should I even give it a shot,' is that it's not about the numbers - it's about the engagement. That's how you can build influence.”

“My dad and I had been close - he called me Tuyet Bang, Vietnamese for 'avalanche,' because of my nonstop energy. I took a lot from him, like being a risk taker, and I know how much he loved my mother.”

“One day, you have a father who's always around, and then the next day, he's gone. I was too young to comprehend that. I actually thought he was going to come back.”

“Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.”

“Platforms - they come and go, but storytelling is forever.”

“Robust activity on one site is so much better than halfhearted activity on multiple sites.”

“Seven years ago, in my first semester at college, the professors handed out MacBook Pros. With mine, I filmed a seven-minute tutorial on 'natural makeup' - just me, my laptop, and a cup of coffee. When, a week later, it clocked 40,000 Web views, I knew people were connecting with it, so I kept going. That moment changed my life.”

“So many of my friends have 200,000 subscribers, and they make around five to six K a month, which is completely cool.”

“Social media is an ever-changing world. You want to be ready if a certain platform becomes red-hot, and you don't want someone else taking your company name as his or her handle. That does happen!”

“Success is like a lightning bolt. It'll strike you when you least expect it, and you just have to keep the momentum going. You have to strike when the iron is hot. So for me, I just kept striking and striking to polish out the sword that I was making.”

“That's the beauty about beauty; it's not like a tattoo. You can just wash it right off, and your skin is your canvas, so you can do something new the next day.”

“The beauty of the Internet is there's a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it.”

“The first videos I uploaded on my own personal channel were videos of dogs.”

“The Internet is where you can find people who are authentic.”

“The Internet opens a lot of doors to those who are passionate.”

“The Manuka honey face mask is another favorite of mine that I actually do. I know there are these people that recommend crazy masks, and I'm like, 'There is no way you're putting that on your face!' But I do put Manuka honey on my face. I take a teaspoon and warm it up.”

“There's definitely more to me offline than what you see online. Because what I show online is what I want to show to my followers... If I showed everything I did offline, it might not align with some of my other followers around the world.”

“We're living in an age where we should be collaborating. Because it's the Internet now. It's hard to say who owns what.”

“Western beauty is considered the dominant beauty in the world. Tall, blond, blue eyes. I always felt a little self-conscious because I wanted to be more Caucasian. I tried to get bigger eyes... I would dress preppy.”

“What if someone created some sort of eyebrow pencil that was revolutionary and that was made specifically to help eyebrows look more realistic?”

“What inspired me to work so hard and to maintain my determination was seeing my mother. She was an immigrant and was struggling in America to make it by; that inspired me to work hard.”

“Whatever happens, I'll just keep moving forward. Like an avalanche.”

“When Google reached out to me in 2011, they wanted me to build out their female lifestyle vertical. When they were starting with that initiative, they were giving each production house a million dollars to produce content.”

“When you read about the real history of where feminism comes from, it came from a very political point of view. I don't believe in bringing any politics to an idea like feminism. I love the idea that women should be celebrated, but I also believe men should be, too. We need both - yin and yang.”

“You know how it is in L.A. At times, it's a dog-eat-dog world. There's a lot of sharks. I think with YouTube, we're anti that. We're anti-competitive. We're all about collaborating and supporting.”

“You know when you're a child and your imagination is limitless and you really believe in magic? I thought I had super powers.”

“You need interesting content that entertains or informs - preferably both. You want people to look forward to your posts and come back for more. People want to follow you. They want to hear your words and see your vision.”

“Your YouTube channel is your show. I think it's a wonderful platform for anyone who wants to have stronger creative control over their content, their message, their vision and their branding.”