'The Great British Bake Off' is family entertainment. There aren't many programmes where all ages can sit and watch from beginning to end. Everything else is violent, cruel, and noisy. We're educational without viewers realising it.

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“'The Great British Bake Off' is family entertainment. There aren't many programmes where all ages can sit and watch from beginning to end. Everything else is violent, cruel, and noisy. We're educational without viewers realising it.”