When you do the right thing, but not to any particular person, we instinctively feel that we have earned some sort of pay back. Since no-one will do that for us, we opt for self-service reciprocation.

Quote

“When you do the right thing, but not to any particular person, we instinctively feel that we have earned some sort of pay back. Since no-one will do that for us, we opt for self-service reciprocation.”