I think social networks are really working for the drivers, because we're able to talk directly to fans and they get first-hand information. And I think it's great for the partners as well and the businesses that are involved in Formula One.

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“I think social networks are really working for the drivers, because we're able to talk directly to fans and they get first-hand information. And I think it's great for the partners as well and the businesses that are involved in Formula One.”