If a company has acted badly, people want to punish it - not in order to deter future misconduct, but simply because they're outraged. And the more outraged they are, the more punishment they want to inflict.

Quote

“If a company has acted badly, people want to punish it - not in order to deter future misconduct, but simply because they're outraged. And the more outraged they are, the more punishment they want to inflict.”