"'Dear Sybil:—
"'Perhaps for the last time I address you thus, for if after reading this you still refuse to believe me, I shall not trespass upon your patience again. But for the sake of our past love I beg you to read what follows in a trusting spirit, and if not in a trusting spirit, at least to read it. It is the story of how my father became a baronet, and when you know that, you will perhaps learn to pity and to bear with me.
"'When a young man my father was bitten by the passion for contributing to the agony column. Some young men spend their money in one way, some in another; this was my father's dissipation. He loved to insert mysterious words and sentences in the advertisement columns of the newspapers, so as to enjoy the sensation of giving food for speculation to a whole people. To sit quietly at home and with a stroke of the pen influence the thoughts of millions of his countrymen—this gave my father the keenest satisfaction. When you come to analyze it, what more does the greatest author do?
"'The agony column is the royal road to successful authorship, if the publication of fiction in leading newspapers be any test of success; for my father used sometimes to conduct whole romances by correspondence, after the fashion of the then reigning Wilkie Collins. And the agony column is also the most innocuous method for satisfying that crave for supplying topics of conversation which sometimes leads people to crime. I make this analysis to show you that there was no antecedent improbability about what you seem to consider a wild excuse. The desire to contribute to this department of journalism is no isolated psychical freak; it is related to many other manifestations of mental activity, and is perfectly intelligible. But this desire, like every other, may be given its head till it runs away with the whole man. So it was with my father. He began—half in fun—with a small advertisement, one insertion. Unfortunately—or fortunately—he made a little hit with it. He heard two men discussing it in a cafÉ. The next week he tried again—unsuccessfully this time, so far as he knew. But the third advertisement was again a topic of conversation. Even in his own office (he was training for an architect), he heard the fellows saying, "Did you see that funny advertisement this morning—'Be careful not to break the baby.'"
"'You can imagine how intoxicating this sort of thing is and how the craving for the secret enjoyment it brings may grow on a man. Gradually my father became the victim of a passion fiercer than the gambler's, yet akin to it. For, he never knew whether his money would procure him the gratification he yearned for or not; it was all a fluke. The most promising mysteries would attract no attention, and even a carefully planned novelette, that ran for a week with as many as three characters intervening, would fall still-born upon the tapis of conversation. But every failure only spurred him to fresh effort. All his spare coin, all his savings, went into the tills of the newspaper cashiers. He cut down his expenses to the uttermost farthing, living abstemiously and dressing almost shabbily, and sacrificing everything to his ambitions. It was lucky he was not in a bank; for he had only a moderate income, and who knows to what he might have been driven? At last my father struck oil. Tired of the unfruitful field of romance, whose best days seemed to be over, my father returned to that rudimentary literature which pleases the widest number of readers, while it has the never-failing charm of the primitive for the jaded disciples of culture. He wrote only polysyllabic unintelligibilities.
"'Thus for a whole week in every morning agony column he published in large capitals the word:
"'Paddlepintospheroskedaddepoid.
This was an instantaneous success. But it was only a succÈs d'estime. People talked of it, but they could not remember it. It had no seeds of permanence in it. It could never be more than a nine days' wonder. It was an artificial, esoteric novelty, that might please the cliques but could never touch the masses. It lacked the simplicity of real greatness, that unmistakable elemental cachet which commends things to the great heart of the people. After a bit, this dawned upon my father; and, profiting by his experience, he determined to create something which should be immortal.
"'For days he racked his brains, unable to please himself. He had the critical fastidiousness of the true artist, and his ideal ever hovered before him, unseizable. Grotesque words floated about him in abundance, every current of air brought him new suggestions, he lived in a world of strange sounds. But the great combination came not.
"'Late one night, as he sat brooding by his dying fire, there came a sudden rapping at his chamber door. A flash of joy illumined his face, he started to his feet.
"'"I have it!" he cried.
"'"Have what?" said his friend Marple, bursting into the room without further parley.
"'"Influenza," surlily answered my father, for he was not to be caught napping, and Marple went away hurriedly. Marple was something in the city. The two young men were great friends, but there are some things which cannot be told even to friends. It was not influenza my father had got. To his fevered onomatopoeic fancy, Marple's quick quadruple rap had translated itself into the word: Olotutu.
"'At this hour of the day, my dear Sybil, it is superfluous to say anything about this word, with which you have been familiar from your cradle. It has now been before the public over a quarter of a century, and it has long since won immortality. Little did you think when we sat in the railway carriage yesterday, that the "Olotutu" that glared at you from the partition was the far-away cause of the cloud now hanging over our lives. But it may be interesting to you to learn that in the early days many people put the accent on the second syllable, whereas all the world now knows, the accent is on the first, and the "o" of "ol" is short. When my father found he had set the Thames on fire, he was almost beside himself with joy. At the office the clerks, in the intervals of wondering about "Olotutu" wondered if he had come into a fortune. He determined to follow up his success: to back the winning word, to consecrate his life to "Olotutu," to put all his money on it. Thenceforwards for the next three months you very rarely opened a paper without seeing the word, "Olotutu." It stood always by itself, self-complete and independent, rigid and austere, in provoking sphynx-like solitude. Sybil, imagine to yourself my father's rapture! To be the one man in all England who had the clue to the enigma of "Olotutu!" At last the burden of his secret became intolerable. He felt he must breathe a hint of it or die. One night while Marple was smoking in his rooms and wondering about "Olotutu," my father proudly told him all.
"'"Great heavens!" exclaimed Marple. "Tip us your flipper, old man! You are a millionaire."
"'"A what?" gasped my father.
"'"A millionaire!"
"'"Are you a lunatic?"
"'"Are you an idiot? Don't you see that there is a fortune in 'Olotutu'?"
"'"A fortune! How?"
"'"By bringing it out as a Joint Stock Company."
"'"But—but—but you don't understand. 'Olotutu' is only——"
"'"Only an income for life," interrupted Marple excitedly. "Look here, old boy, I'll get you up a syndicate to run it in twenty-four hours."
"'"Do you mean to say——?"
"'"No, I mean to do. I'm an ass not to quietly annex it all to myself, but I always said I was too honest for the City. Give me 'Olotutu' and we'll divide the profits. Glory! Hooray!"
"'He capered about the floor wildly.
"'"But what profits? Where from?" asked my father, still unenlightened, for, outside architecture, he was a greenhorn.
"'Marple sang the "Ba, ba, ba, boodle-dee" of the day, and continued his wild career.
"'My father seized him by the throat and pushed him into a chair.
"'"Speak, man," he cried agitatedly. "Stop your tomfoolery and talk sense."
"'"I am talking cents—which is better," said Marple, with a boisterous burst of laughter. "A word that all the world is talking about is a gold-mine—a real gold-mine. I mean, not one on a prospectus. Don't you see that 'Olotutu' is a household word, and that everybody imagines it is the name of some new patent, something which the proprietor has been keeping dark? I did myself. When at last 'Olotutu' is put upon the market it will come into the world under the fierce light that beats upon a boom, and it will be snapped up like currant cake at a tea-fight. Why, Nemo's Fruit Pepper, which has been on every hoarding for twenty years, is not half so much talked about as 'Olotutu.' What you achieved is an immense preliminary advertisement—and you were calmly thinking of stopping there! Within sight of Pactolus!"
"'"I had achieved my end!" replied my father with dignity. "Art for art's sake—I did not work for money."
"'"Then you refuse half the profits?"
"'"Oh, no, no! If the artist's work brings him money, he cannot help it. I think I catch your idea now. You wish to put some commodity upon the market attached to the name of 'Olotutu.' We have a pedestal but no statue, a cloak but nothing to cover."
"'"We shall have plenty to cover soon," observed Marple winking. And he sat himself unceremoniously at my writing-desk and began scribbling away for dear life.
"'"I suppose then," went on my father, "we shall have to get hold of some article and manufacture it."
"'"Nonsense," jerked Marple. "Where are we to get the capital from?"
"'"Oh, I see you will get the syndicate to do it?"
"'"Good gracious, man!" yelped Marple. "Do you suppose the syndicate will have any capital? Let me write in peace."
"'"But who is going to manufacture 'Olotutu' then?" persisted my father.
"'"The British Public of course," thundered Marple. My father was silenced. The feverish scratching of Marple's pen continued, working my father up to an indescribable nervous tension.
"'"But what will 'Olotutu' be?" he inquired at last. "A patent medicine, a tobacco, a soap, a mine, a comic paper, a beverage, a tooth-powder, a hair-restorer?"
"'"Look here, old man!" roared Marple. "How do you expect me to bother about details? This thing has got to be worked at once. The best part of the Company season is already over. But 'Olotutu' is going to make it up. Mark my words the shares of 'Olotutu' will be at a premium on the day of issue. Another sheet of paper, quick."
"'"What for?"
"'"I want to write to a firm of Chartered Accountants and Valuers to give an estimate of the profits!"
"'"An estimate of the profits?"
"'"Don't talk like a parrot!"
"'"But how can they estimate the profits?"
"'"How? what do you suppose they're chartered for? You or I couldn't do it; of course not. But it's the business of accountants! That's what they're for. Pass me more writing-paper—reams of it!"
The public curiosity amounted to frenzy.
"'Marple spent the whole of that night writing letters to what he called his tame guinea-pigs; and the very next day large bills bearing the solitary word "Olotutu" were posted up all over London till the public curiosity mounted to frenzy. The bill-posters earnt many a half-crown by misinforming the inquisitive. Marple worked like a horse. First he drew up the Prospectus, leaving blanks for the Board of Directors of the Company. Then he filled up the blanks. It was not easy. One lord was only induced to serve on Marple's convincing representations of the good 'Olotutu' would do to the masses. When the Board was complete, Marple had still to get the Syndicate from which the Directors were to acquire "Olotutu," but he left this till the end, knowing there would be no difficulty there. I have never been able to gather from my father exactly what went on, nor does my father profess to know exactly himself, but he tells with regret how he used to worry Marple daily by inquiring if he had yet decided what "Olotutu" was to be, as if Marple had not his hands full enough without that. Marple turned round on him one day and shrieked: "That's your affair, not mine. You're selling 'Olotutu' to me, aren't you? I can't be buyer and seller, too."
"'This, by the way, does not seem to be as impossible as it sounds for, according to my father, when the company came out, Marple bought and sold "Olotutu" in the most mysterious manner, rigging the market, watering the shares, cornering the bears, and doing other extraordinary things, each and all at a profit. He was not satisfied with his share of the price paid for "Olotutu" by the syndicate, nor with his share of the enormously higher price paid to the syndicate by the public, but went in for Stock Exchange manoeuvres six-deep, coming out an easy winner on settling day. One of my father's most treasured collections is the complete set of proofs of the prospectus. It went through thirteen editions before it reached the public; no author could revise his book more lovingly than Marple revised that prospectus. What tales printers could tell to be sure! The most noticeable variations in the text of my father's collection are the omission or addition of cyphers. Some of the editions have £120,000 for the share capital of the Company, where others have £1,200,000 and others £12,000. Sometimes the directors appear to have extenuated "nought," sometimes to have set down "nought" in malice. As for the number of debenture shares, the amounts to be paid up on allotment, the contracts with divers obscure individuals, the number of shares to be taken up by the directors and the number to be accepted by the vendors in part payment, these vary indefinitely; but in no edition, not even in those still void of the names of the directors, do the profits guaranteed by the directors fall below twenty-five per cent. Sometimes the complex and brain-baffling calculations that fill page three result in a bigger profit, sometimes in a smaller, but they are always cheering to contemplate.
"'There is not very much about "Olotutu" itself even in the last edition, but from the very first, there is a great deal about the power of the company to manufacture, import, export, and deal in all kinds of materials, commodities, and articles necessary for and useful in carrying on the same; to carry on any other operations or business which the company might from time to time deem expedient in connection with its main business for the time being; to purchase, take in exchange, or on lease, hire, or otherwise, in any part of the world, for any estate, or interests, any lands, factories, buildings, easements, patent rights, brands and trademarks, concessions, privileges, machinery, plant, stock-in-trade, utensils, necessary or convenient, for the purposes of the company, or to sell, exchange, let or rent royalty, share of profits, or otherwise use and grant licenses, easements and other rights of and over, and in any other manner deal with or dispose of the whole or any part of the undertaking, business and property of the Company, and in consideration to accept cash or shares, stock, debenture or securities of any company whose objects were or included objects similar to those of the Company.
"'The actual nature of "Olotutu" does not seem to have been settled till the ninth edition, but all the editions include the analyst's report, certifying that "Olotutu" contains no injurious ingredients and is far purer and safer than any other (here there was a blank in the first eight editions in the market). From this it is evident that Marple has made up his mind to something chemical, though it is equally apparent that he kept an open mind regards its precise character, for in the ninth edition the blank is filled up with "purgative," in the tenth with "meat extract," in the eleventh with "hair-dye," in the twelfth with "cod liver oil," and it is only in the thirteenth edition that the final decision seems to have been arrived at in favor of "soap." This of course, my dear Sybil, you already know. Indeed, if I mistake not, "Olotutu," the only absolutely scentless soap in the market, is your own pet soap. I hope it will not shock you too much if I tell you in the strictest confidence that except in price, stamp, and copious paper-wrapping, "Olotutu" is simply bars of yellow soap chopped small. It was here, perhaps, that Marple's genius showed to the highest advantage. The public was overdone with patent scented soaps; there seemed something unhealthy or at least molly-coddling about their use; the time was ripe for return to the rude and primitive. "Absolutely scentless" became the trademark of "Olotutu" and the public, being absolutely senseless (pace, my dear Sybil), somehow concluded that because the soap was devoid of scent it was impregnated with sanitation.
"'Is there need to prolong the story? My father, so unexpectedly enriched, abandoned architecture and married almost immediately. Soon he became the idol of a popular constituency, and, voting steadily with his party, was made a baronet. I was born a few months after the first dividend was announced. It was a dividend of thirty-three per cent, for "Olotutu" had become an indispensable adjunct to every toilet-table and the financial papers published leaders, boasting of having put their clients up to a good thing, and "Olotutu" was on everybody's tongue and got into everybody's eyes.
"'Can you wonder, then, that I was born with a congenital craving for springing mysteries upon the public? Can you still disbelieve that I suffer from an hereditary tendency to advertise in the agony column?
"'At periodic intervals an irresistible prompting to force uncouth words upon the universal consciousness seizes me; at other times I am driven to beguile the public with pseudo-sensational communications to imaginary personages. It was fortunate my father early discovered my penchant and told me the story of his life, for I think the very knowledge that I am the victim of heredity helps me to defy my own instincts. No man likes to feel he is the shuttlecock of blind forces. Still they are occasionally too strong for me, and my present attack has been unusually severe and protracted. I have been passing through my father's early phases and conducting romances by correspondence. Complimentary to the series of messages signed Popsy, I had prepared a series signed Wopsy to go in on alternate days, and if you had only continued your search in my coat-pocket you would have discovered these proofs of my innocence. May I trust it is now re-established, and that "Olotutu" has washed away the apparent stain on my character? With anxious heart I await your reply.
"'Ever yours devotedly,
"'Guy
