Place for the Book. As a textbook, Industrial Arts Design is a practical guide for designing in wood, clay, and base and precious metals. It is intended for individual student use in the High Schools, Normal Schools, and Colleges and as a reference book for elementary school teachers. Its more complex problems are intended as definite helps to the industrial arts designer or craftsman. The wood problems are treated with special reference to their adaptability to bench and cabinet work.

Need of the Book. It has been written to fill a decided demand for a textbook that shall, without loss of time, directly apply well-recognized principles of general design to specific materials and problems encountered in the Industrial Arts. A brief description of the decorative processes adapted to the materials under discussion with the design principles directly applying to these processes, insures designs that may be worked out in the studio or shop. It is hoped that this provision will eliminate the large number of impractical designs that are frequently entirely unfitted to the technic of the craft. This lack of mutual technical understanding between the teacher of design and the shop work instructor is the cause of friction that it is hoped will be removed by the methods advocated in these pages.

The Author's Motive. It has been the intention to reduce unrelated and abstract theories to a minimum and reach directly rules and conclusions that shall be applicable to typical materials in common use in the schools and industries. The original conception materialized in the publication of a series of articles upon Design in the Industrial Arts Magazine, in 1915. These articles were favorably received and their results in the schools proved highly satisfactory. Through this encouragement, the articles have been reprinted in book form, enriched by the addition of illustrations, review questions, and three chapters on color with its applications.

Industrial Arts Design develops the principles of industrial design in a new and logical form which, it is believed, will simplify the teaching of craft design. Chapters I to V deal with the elementary problems confronting the designer as he begins the first steps on his working drawing; Chapters VI to VIII show the methods by which he may express his individuality through contour or outline enrichment, while Chapters IX to XVII explain the treatment of the most difficult form of decoration, that of surface enrichment.

The Appendix. The appendix is added to show the manner in which the rules may be directly applied to a course of study in either pottery or art metal. The present work is not intended to include the chemistry of glaze mixing or other technical requirements to which reference is made in the appendix; consequently the reader is referred to "The Potter's Craft" by C.F. Binns and "Pottery" by George J. Cox for fuller explanations of the formulae and technicalities of the craft.

Source of Principles. The principles herein advocated are directly related to architectural design which is to be regarded as the standard authority for the industrial arts designer. It was necessary to state these principles in the form of sufficiently flexible rules which would allow the student to use his own judgment, but at the same time, restrict him to the essential principles of good design.

Rules. This presentation of the principles of design by means of flexible rules in concrete form, serves to vitalize design by virtue of their immediate application to the material. The rules likewise save time for both pupil and instructor. This is regarded as an important factor, inasmuch as the amount of time usually allotted to classroom teaching of design is limited.

While these rules are applied to the specific materials, the designer may readily adjust them to other materials and find them equally applicable. Direct copying of designs from the illustrations is a dangerous expedient and is to be discouraged as a form of plagiarism which will eventually destroy the student's initiative, originality, and reputation for creative work.

Results. From the tests so far observed, it has been seen that under design guidance, the projects become more noticeably individual in character, lighter and better in construction, and more fully adjusted to their environment. The student's interest and initiative in his work are strengthened, and he completes the truly valuable cycle of the educative process of evolving his own idea and crystallizing it in the completed work. It is hoped that this book will tend to develop higher standards of good design in schools, industrial establishments, and the home.

In conclusion, the author expresses his thanks to the following for their valuable suggestions and assistance in contributed illustrations: Miss D.F. Wilson, Miss Edna Howard, Miss Elizabeth Upham, Miss A.M. Anderson, Mr. J.M. Dorrans, Mr. J.B. Robinson, author of "Architectural Composition," and others to whom reference is made in the text.

William Harrison Varnum.

Madison, Wisconsin.
April, 1916.