After Stephane Dubost, editor of the Paris RÉveil, had been ten days in this country, and had collected all his material for a series of volumes on the American Woman, Yankee and Yellow Peril, Democracy DÉcolletÉ, and Football versus the Fine Arts—to name only a few—he was asked what single feature of our life had impressed him as most characteristically American. He replied, "The headlines in your daily press." Just what M. Dubost did think of our achievements in that department of journalism may be gathered from a letter he addressed the very same day to his friend, Marcel Complans, director of the Bureau of Cipher Codes in the Ministry of Foreign Affairs: "In nothing, my dear Marcel, is the American genius for saving time so strikingly exemplified as in their newspaper headlines. Think of our Figaro or Temps with its dreary columns of solid type introduced by a minute solitary heading, and then pick up one of Uncle Sam's great dailies. It may be only an item of four or five inches, what they call here a stickful or two, but are you left to make your way unassisted through the brief account? No. Your eye immediately catches a time-saving headline like this: DESERTED GIRL WIFE Having that concise legend before you, all you need to do, my dear Marcel, is simply to decide for yourself whether our story deals with an unscrupulous wretch who abandons his young wife to engage on a career of highway robbery; FINDS ENGLISH FOOD it means that an American single-taxer, who has just returned from Great Britain, believes that the English people is ready to listen to the principles of the single-tax theory. And when the New York Sun says LA FOLLETTE TALKING BOLT it does not mean that the Senator from Wisconsin is a manifestation of crashing, celestial eloquence, but that he is advocating a secession from the Republican party. Can you not see, my friend, what magnificent economies of time are effected by headlines like WATCH SPRINGS TRAP over a story dealing with the capture of an Oriental suspect by a sentinel at one of the Pacific Coast forts, or SCREAMING FRIARS TORTURED which does not mean that a society of howling friars have been guilty of an atrocious crime upon an infant in the presence of its mother; or that a band of religionists are driven by torture to cries of pain, while a young mother faints at the sight. It only means that a poor FRENCH RACE WORN OUT These lines are not the summary of a study in national growth and decay, but expressive of the fact that a French bicycle team wins a signal victory over a group of exhausted English competitors. Do you see now how far towards the art of simplified story-telling these Americans have gone? "I can only express my profound admiration, as I pass, for the genius of those men who almost automatically will dig the heart out of a 'story,' and blazon it before the reader not only with marvellous brevity and meaning, PRESBYTERIAN FALLS or, PROFESSOR THRICE MARRIED or see how the essential point is caught when a 'head' writer places FLORODORA GIRL EXPELLED over an account of the latest ukase which banishes from St. Petersburg two hundred members of the Duma, twelve professors, fifty-five Jewish bankers and artists, all the labour delegates, as well as the agent of the American Plough Corporation, whose wife was one of the original sextette? "I will conclude with what to me is an example of the art of headline writing carried almost to perfection. Suppose that at Paris a long-distance foot-race between one of our countrymen and a foreign athlete had been won by our compatriot. The RÉveil would probably say, 'Armand Wins at Auteuil,' and go on to give the details. But observe what they do here. I cite the article complete, headline and text: HAYES WINS VICTOR IN DUAL MATCH OVER DORANDO AMERICAN LEADS ITALIAN TO THE TAPE, DORANDO CAN DO NOTHING BETTER THAN ONE MORE VICTORY ADDED TO GREAT TEN THOUSAND CHEERING SPECTATORS "New York, November 26.—The race between Hayes and Dorando this afternoon was won by the former." |