Hobbes's assertion that a name is a sign, not of a thing, but of our conception of it, is untrue (unless he merely mean that the conception, and not the thing itself, is imparted to the hearer); for we intend by a name, not only to make men conceive what we conceive, but to inform them what we believe as to the things themselves.

Names may be divided according to five principles of classification. The first way of dividing them is into General (not as equivalent to Collective) and Individual names; the second, into Concrete, i.e. the names of objects, and Abstract, i.e. the names of attributes (though Locke improperly extends the term to all names gained by abstraction, that is, to all general names). An abstract name is sometimes general, e.g. colour, and sometimes singular, e.g. milk-whiteness. It may be objected to calling attributes abstract, that also concrete adjectives, e.g. white, are attributes. But a word is the name of the things of which it can be predicated. Hence, white is the name of all things so coloured, given indeed because of the quality, but really the name of the thing, and no more the name of the quality than are names generally, since every one of them, if it signifies anything at all, must imply an attribute.

The third division is into Connotative and Non-connotative (the latter being wrongly called Absolute). By connotative are meant, not (as Mr. James Mill explains it) words which, pointing directly to one thing, tacitly refer to another, but words which denote a subject and imply an attribute; while non-connotatives signify a subject only, or attribute only. All concrete general names are connotative. They are also called denominative, because the subject denoted receives a common name (e.g. snow is named white) from the attribute connoted. Even some abstracts are connotative, for attributes may have attributes ascribed to them, and a word which denotes attributes may connote an attribute of them; e.g. fault connotes hurtfulness. Proper names, on the other hand, though concrete, are not connotative. They are merely distinguishing marks, given perhaps originally for a reason, but, when once given, independent of it, since the reason is proved to be no part of the sense of the word by the fact that the name is still used when the reason is forgotten. But other individual names are connotative. Some of these, viz. those connoting some attribute or some set of attributes possessed by one object only, e.g. Sun, God, are really general names, though happening to be predicable only of a single object. But there are also real connotative individual names, part of whose meaning is, that there exists only one individual with the connoted attribute, e.g. The first Emperor, The father of Socrates; and it is so with many-worded names, made up of a general name limited by other words, e.g. The present Prime Minister of England. In short, the meaning of all names, which have any meaning, resides, not in what they denote, but in what they connote. There perpetually, however, arises a difficulty of deciding how much they do connote, that is, what difference in the object would make a difference in the name. This vagueness comes from our learning the connotation, through a rude generalisation and analysis, from the objects denoted. Thus, men use a name without any precise reference to a definite set of attributes, applying it to new objects on account of superficial resemblance, so that at length all common meaning disappears. Even scientific writers, from ignorance, or from the aversion which men at large feel to the use of new names, often force old terms to express an ever-growing number of distinctions. But every concrete general name should be given a definite connotation with the least possible change in the denotation; and this is what is aimed at in every definition of a general name already in use. But we must not confound the use of names of indeterminate connotation, which is so great an evil, with the employment, necessitated by the paucity of names as compared with the demand, of the same words with different connotations in different relations.

A fourth division of names is into Positive and Negative. When the positive is connotative, so is the corresponding negative, for the non-possession of an attribute is itself an attribute. Names negative in form, e.g. unpleasant, are often really positive; and others, e.g. idle, sober, though seemingly positive, are really negative. Privatives are names which are equivalent each to a positive and a negative name taken together. They connote both the absence of certain attributes, and the presence of others, whence the presence of the defaulting ones might have been expected. Thus, blind would be applied only to a non-seeing member of a seeing class.

The fifth division is into Relative and (that we may economise the term Absolute for an occasion when none other is available) Non-relative names. Correlatives, when concrete, are of course connotative. A relation arises from two individuals being concerned in the same series of facts, so that the signification of neither name can be explained except by mentioning another: and any two correlatives connote, not the same attribute indeed, but just this series of facts, which is exactly the same in both cases.

Some make a sixth division, viz. Univocals, i.e. names predicated of different individuals in the same sense, and Æquivocals, i.e. names predicated of different individuals in different senses. But these are not two kinds of names, but only two modes of using them; for an Æquivocal name is two names accidentally coinciding in sound. An intermediate case is that of a name used analogically or metaphorically, that is, in two senses, one its primary, the other its secondary sense. The not perceiving that such a word is really two has produced many fallacies.