In their fully equipped modern laboratories the
latest inventions in household devices are tested
by scientifically trained men and women

Every issue of the Saturday Home Journal contains a page contributed by experts associated with the internationally recognized Good Housekeeping Institute. This feature gives Evening Journal readers authoritative articles on home economics, domestic science and other subjects of direct interest to housewives. New household devices that have been scientifically tested, new cooking methods evolved to save time and labor, recipes that are thoroughly tested and standardized—such vital information is carried into Evening Journal homes through the Saturday Home Journal.

The Household Page contains luncheon and dinner menus for each day of the week, recipes tested in the Institute’s Kitchens and valuable helps on marketing.

graph graph The Dominant Position of the

NEW YORK EVENING JOURNAL

in the New York Market

CITY & SUBURBAN CIRCULATIONS

New York Evening Newspapers

STANDARD SIZE
A.B.C. Publishers’ Statement for 6 months
Ending March 31, 1928

Nearly half of the worthwhile families who buy any standard New
York Evening Newspaper buy the New York Evening Journal

8 Points of Leadership

Among New York Evening Newspapers

1. Total Circulation—the New York Evening Journal has more than double the circulation of the next standard size evening paper and more than the next two combined, plus over 80,000 copies a day!

2. City Circulation—the Evening Journal’s City Circulation exceeds the city circulation of the next two standard evening papers combined!

3. Brooklyn Circulation—the Evening Journal’s City Circulation in Brooklyn, Queens and Long Island about equals that of the three Brooklyn daily papers combined!

4. Uptown New York Circulation—the Evening Journal sells over 100,000 copies each day in Harlem, Bronx, Washington Heights, Fordham and Westchester County.

5. Westchester Circulation—in this wealthiest suburban territory in the United States the circulation of the Evening Journal nearly equals that of all other standard size New York evening newspapers combined!

6. Long Island Circulation—in towns within New York suburban territory the Evening Journal outsells all other New York evening papers combined!

7. New Jersey Circulation—in towns within New Jersey territory the Evening Journal outsells all New York evening papers combined!

8. Suburban Circulation—throughout suburban New York within the fifty-mile shopping area the Evening Journal has more circulation than all other New York evening newspapers combined.

THE RICHEST SALES AREA
IN AMERICA

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Dominated by the

New York Evening Journal

The New York Evening Journal is read by the greatest number of men and women in all income groups. It goes into the homes of the high earning and largest spending classes, reaching the worthwhile families throughout New York City and its wealthy suburbs.

OVER 100% AHEAD!

Over one hundred per cent ahead of the next nearest standard newspaper in the evening field for more than twenty-five consecutive years!—that is the circulation record of the New York Evening Journal.

Reader interest in the New York Evening Journal is registered by the number of people who buy it in preference to all other New York evening newspapers. It goes home, stays home and is thoroughly read in the greatest number of worthwhile homes because it is interesting to every member of the family.

This overwhelming public confidence and preference for the New York Evening Journal has made it “America’s Greatest Evening Newspaper” and the most productive medium for local and national advertisers.

PUBLIC APPRAISAL

What the Metropolitan New York Public
Pays Each Year for New York Standard Size (6-Day)
Morning and Evening Newspapers

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The Metropolitan New York Public
Pays $6,638,915 Annually—at 3c and 5c a Copy—for
the New York Evening Journal.