PUBLISHERS

There is a passage in Selden's "Table-Talk" which, if I recollect it aright, may be paraphrased in some such form as this: The Lion, reeking of slaughter, met his neighbour the Sheep, and, after exchanging the time of day with her, asked her if his breath smelt of blood. She replied "Yes," whereupon he snapped off her head for a fool. Immediately afterwards he met the Jackal, to whom he addressed the same question. The Jackal answered "No," and the Lion tore him in pieces for a flatterer. Last of all he met the Fox, and asked the question a third time. The Fox replied that he had a cold in his head, and could smell nothing. Moral: "Wise men say little in dangerous times." The bearing of this aphorism on my present subject is sufficiently obvious; the "times"—not Times—are "dangerous" alike for authors and publishers, and "wise men" will "say little" about current controversies, lest they should have their heads snapped off by Mr. Lucas and Mr. Graves, or be torn in pieces by Mr. Moberley Bell.

Thus warned, I turn my thoughts to Publishers as they have existed in the past, and more particularly to their relations with the authors whose works they have given to the world. How happy those relations may be, when maintained with tact and temper on both sides, is well illustrated by an anecdote of that indefatigable penwoman, "the gorgeous Lady Blessington." Thinking herself injured by some delay on the part of her publishers, Messrs. Sanders & Otley, she sent her son-in-law, the irrepressible Count D'Orsay, to remonstrate. The Count was received by a dignified gentleman in a stiff white cravat, whom he proceeded to assail with the most vigorous invective, until the cravated gentleman could stand it no longer and roundly declared that he would sacrifice Lady Blessington's patronage sooner than subject himself to personal insult. "Personal?" exclaimed the lively Count. "There's nothing personal in my remarks. If you're Sanders, then d—— Otley; if you're Otley, then d—— Sanders."

It is to be feared that a similar imprecation has often formed itself in the heart, though it may not have issued from the lips, of a baulked and disillusioned author. Though notoriously the most long-suffering of a patient race, the present writer has before now felt inclined to borrow the vigorous invective of Count D'Orsay. Some six months before American copyright was, after long negotiation, secured for English authors, Messrs. Popgood and Groolly (I borrow the names from Sir Frank Burnand) arranged with me for the publication of a modest work. It was quite ready for publication, but the experienced publishers pointed out the desirability of keeping it back till the new law of copyright came into force, for there was a rich harvest to be reaped in America; and all the American profits, after, say, five thousand copies were sold, were to be mine alone. A year later I received a cheque, 18s. 6d., which, I imagine, bore the same relation to the American profits as Mrs. Crupp's "one cold kidney on a cheese-plate" bore to the remains of David Copperfield's feast. On enquiry I was soothingly informed by Popgood and Groolly that the exact number of copies sold in America was 5005, and that the cheque represented (as per agreement) the royalty on the copies sold, over and above the first five thousand. That the publishers should have so accurately estimated the American sale seemed to me a remarkable instance of commercial foresight.

Not much more amiable are the feelings of the author towards the publisher who declines his wares; and I have always felt that Washington Irving must have had a keen and legitimate satisfaction in prefixing to his immensely popular "Sketch-Book" the flummery in which old John Murray wrapped up his refusal of the manuscript:—

"I entreat you to believe that I feel truly obliged by your kind intentions towards me, and that I entertain the most unfeigned respect for your most tasteful talents. If it would not suit me to engage in the publication of your present work, it is only because I do not see that scope in the nature of it which would enable me to make those satisfactory accounts between us which I really feel no satisfaction in engaging."

Now, surely, as Justice Shallow says, good phrases are, and ever were, very commendable. While Murray dealt in good phrases, his rival Longman expressed himself through the more tangible medium of good cheques. He was the London publisher, and apparently the financier, of the Edinburgh Review, and, according to Sydney Smith's testimony, his fiscal system was simplicity itself. "I used to send in a bill in these words, 'Messrs. Longman & Co. to the Rev. Sydney Smith. To a very wise and witty article on such a subject; so many sheets, at forty-five guineas a sheet,' and the money always came." Here is another passage from the financial dealings of the same great house, which during the last fifty years has caused many a penman's mouth to water. On the 7th of March 1856 Macaulay wrote in his diary: "Longman came, with a very pleasant announcement. He and his partners find that they are overflowing with money, and think that they cannot invest it better than by advancing to me, on the usual terms of course, part of what will be due to me in December. We agreed that they shall pay twenty thousand pounds into Williams's Bank next week. What a sum to be gained by one edition of a book! I may say, gained in one day. But that was harvest-day. The work had been near seven years in hand."

After that glorious instance, all tales of profit from books seem flat and insignificant. As a rule, we have to reckon our makings on a far more modest scale. "Sir," said an enthusiastic lady to Mr. Zangwill, "I admire 'The Children of the Ghetto' so much that I have read it eight times." "Madam," replied Mr. Zangwill, "I would rather you had bought eight copies." Even so, with our exiguous profit on eight copies duly sold, our state is more gracious than that of more deserving men. Here is a touching vignette from a book of travels, which was popular in my youth: "At table d'hÔte there is a charming old gentleman who has translated Æschylus and Euripides into English verse; he has been complimented by the greatest scholars of the day, and his publishers have just sent him in his bill for printing, and a letter to know what the deuce they shall do with the first thousand."

Such are the joys of publishing at one's own risk. Hardly more exhilarating is the experience of knocking at all the doors in Paternoster Row, or Albemarle Street, or Waterloo Place, and imploring the stony-hearted publisher to purchase one's modest wares. Old John Murray's soothing formula about "most tasteful talents" has been reproduced, with suitable variations, from that time to this. No one experienced it oftener than the late Mr. Shorthouse, whose one good book—"John Inglesant"—made the rounds of the Trade, until at length Messrs. Macmillan recognized its strange power. In their hands, as every one knows, the book prospered exceedingly, and the publishers who had rejected it were consumed by remorse. In this connexion my friend Mr. James Payn used to tell a story which outweighs a great many acrid witticisms about "Barabbas was a Publisher" and Napoleon's one meritorious action in hanging a Bookseller. Payn was "reader" to Smith and Elder, and in that capacity declined the manuscript of "John Inglesant." Some years afterwards this fact was stated in print, together with an estimate of what his error had cost his firm. Payn, who was the last man to sit down patiently under a calumny, told the late Mr. George Smith that he felt bound in self-respect to contradict a story so derogatory to his literary judgment. "If I were you," replied Mr. Smith, "I wouldn't do that, for, as a matter of fact, you did reject the manuscript, and we have lost what Macmillans have gained. I never told you, because I knew it would annoy you; and I only tell you now to prevent you from contradicting 'an ower true tale.'" Payn used to say that, in all the annals of business, considerate forbearance had never been better exemplified. Against this story of his failure to perceive merit Payn was wont to set his discovery of Mr. Anstey Guthrie. The manuscript of "Vice Versa," bearing the unknown name of "F. Anstey," came in ordinary course into his hands. He glanced at the first page, turned over, read to the end, and then ran into Mr. Smith's room saying, "We've got the funniest thing that has been written since Dickens's 'Christmas Carol.'" And the public gave unequivocal evidence that it concurred in the verdict.

Let a "smooth tale of love" close these reminiscences of Publishers. Some forty years ago, when all young and ardent spirits had caught the sacred fire of Italian freedom from Garibaldi and Swinburne and Mrs. Browning, a young lady, nurtured in the straitest of Tory homes, was inspired—it is hardly too strong a word—to write a book of ballads in which the heroes and the deeds of the Italian Revolution were glorified. She knew full well that, if she were detected, her father would have a stroke and her mother would lock her up in the spare bedroom. So, in sending her manuscript to a publisher, she passed herself off as a man. Her vigorous and vehement style, her strong grasp of the political situation, and her enjoyment of battle and bloodshed, contributed to the illusion; her poems were published anonymously; other volumes followed; and for several years the publisher addressed his contributor as "Esquire." At length it chanced that both publisher and poetess were staying, unknown to each other, at the same seaside place. Her letter, written from—let us say—Brighton, reached him at Brighton; so, instead of answering by post, he went to the hotel and asked for Mr. Talbot, or whatever great Tory name you prefer. The porter said, "There is no Mr. Talbot staying here. There is a Miss Talbot, and she may be able to give you some information." So Miss Talbot was produced; the secret of the authorship was disclosed; and the negotiations took an entirely new turn, which ended in making the poetess the publisher's wife.