Lately, when hunting for some notes which I had mislaid, I came upon a collection of Advertisements. No branch of literature is more suggestive of philosophical reflections. I take my specimens quite at random, just as they turn up in my diary, and the first which meets my eye is printed on the sad sea-green of the Westminster Gazette:—

"GUARDIAN, whose late ward merits the highest encomiums, seeks for him the POSITION of SECRETARY to a Nobleman or Lady of Position: one with literary tastes preferred: the young gentleman is highly connected, distinguished-looking, a lover of books, remarkably steady, and exceptionally well read, clever and ambitious: has travelled much: good linguist, photographer, musician: a moderate fortune, but debarred by timidity from competitive examination."

I have always longed to know the fate of this lucky youth. Few of us can boast of even "a moderate fortune," and fewer still of such an additional combination of gifts, graces, and accomplishments. On the other hand, most of us, at one time or another in our career, have felt "debarred by timidity from competitive examination." But, unluckily, we have had fathers of our flesh which corrected us, and college dons who forced us to face the agonies of the Schools, instead of an amiable guardian who bestowed on us "the highest encomiums," and sought to plant us on Ladies of Position, "with literary tastes preferred."

Another case, presenting some points of resemblance to the last, but far less favoured by fortune, was notified to the compassionate world by the Morning Post in 1889:—

"Will any rich person TAKE a gentleman and BOARD him? Of good family: age 27: good musician: thoroughly conversant with all office-work: no objection to turn Jew: lost his money through dishonest trustee: excellent writer."

I earnestly hope that this poor victim of fraud has long since found his desired haven in some comfortable Hebrew home, where he can exercise his skill in writing and office-work during the day and display his musical accomplishments after the family supper. I have known not a few young Gentiles who would be glad to be adopted on similar terms.

The next is extracted from the Manchester Guardian of 1894:—

"A Child of God, seeking employment, would like to take charge of property and collect rents; has a slight knowledge of architecture and sanitary; can give unexceptionable references; age 31; married."

What offers? Very few, I should fear, in a community so shrewdly commercial as Manchester, where, I understand, religious profession is seldom taken as a substitute for technical training. The mention of that famous city reminds me that not long ago I was describing Chetham College to an ignorant outsider, who, not realizing how the name was spelt, observed that it sounded as if Mr. Squeers had been caught by the Oxford Movement and the Gothic Revival, and had sought to give an ecclesiastical air to his famous seminary of Dotheboys Hall by transforming it into "Cheat'em College."

That immortal pedagogue owed much of his deserved success to his skill in the art of drawing an advertisement:—

"At Mr. Wackford Squeers's Academy, Dotheboys Hall, at the delightful village of Dotheboys, near Greta Bridge, in Yorkshire, Youth are boarded, clothed, booked, furnished with pocket-money, provided with all necessaries, instructed in all languages, living and dead, mathematics, orthography, geometry, astronomy, trigonometry, the use of the globes, algebra, singlestick (if required), writing, arithmetic, fortification, and every other branch of classical literature. Terms, twenty guineas per annum. No extras, no vacations, and diet unparalleled."

Now, mark what follows. Wackford Squeers the younger was, as we all know, destined by his parents to follow the schoolmaster's profession, to assist his father as long as assistance was required, and then to take the management of the Hall and its pupils into his own hands. "Am I to take care of the school when I grow up a man, father?" said Wackford junior. "You are, my son," replied Mr. Squeers in a sentimental voice. "Oh, my eye, won't I give it to the boys!" exclaimed the interesting child, grasping his father's cane—"won't I make 'em squeak again!" But we know also that, owing to the pressure of pecuniary and legal difficulties, and the ill-timed interference of Mr. John Browdie, the school at Dotheboys Hall was at any rate temporarily broken up. So far we have authentic records to rely on; the remainder is pure conjecture. But I am persuaded that Wackford Squeers the younger, with all the dogged perseverance of a true Yorkshireman, struggled manfully against misfortune; resolved to make a home for his parents and sister; and, as soon as he could raise the needful capital, opened a private school in the South of England, as far as possible from the scene of earlier misfortune. Making due allowance for change of time and circumstances, I trace a close similarity of substance and style between the advertisement which I quoted above and that which I give below, and I feel persuaded that young Wackford inherited from his more famous father this peculiar power of attracting parental confidence by means of picturesque statement. We have read the earlier manifesto; let us now compare the later:—

"Vacancies now occur in the establishment of a gentleman who undertakes the care and education of a few backward boys, who are beguiled and trained to study by kind discipline, without the least severity (which too often frustrates the end desired). Situation extremely healthy. Sea and country air; deep gravelly soil. Christian gentility assiduously cultivated on sound Church principles. Diet unsurpassed. Wardrobes carefully preserved. The course of instruction comprises English, classics, mathematics, and science. Inclusive terms, 30 guineas per annum, quarterly in advance. Music, drawing, and modern languages are extras, but moderate. Address--------, Chichester." Was it Vivian Grey or Pelham who was educated at a private school where "the only extras were pure milk and the guitar"?

I believe that there is no charitable institution which more thoroughly deserves support than the Metropolitan Association for Befriending Young Servants, affectionately contracted by its supporters into the "MABYS." Here is one of its advertisements, from which, I am bound to say, the alluring skill displayed by Mr. Squeers is curiously absent:—

"Will any one undertake as SERVANT a bright, clean, neat girl, who is deceitful, lazy, and inclined to be dishonest? Address, Hon. Secretary, M.A.B.Y.S., 21 Charlotte Street, S.E."

I remember some years ago an advertisement which sought a kind master and a pleasant home for a large, savage dog; and I remember how admirably Punch described the kind of life which the "large, savage dog" would lead the "kind master" when he got him. But really the vision of a bright maid-servant who is "deceitful, lazy, and inclined to be dishonest," and the havoc which she might work in a well-ordered household, is scarcely less appalling. A much more deserving case is this which I append:—

"Under-Housekeeper, under-Matron, desired by a Young Woman, age 22. Energetic, domesticated. Great misfortune in losing right arm, but good artificial one. Happy home, with small remuneration."

It is not, I fear, in my power to make a contribution of permanent value to the "Great Servant Question." But, having given instances of insufficient qualification in people seeking to be employed, I now turn to the opposite side of the account, and, after perusing what follows, would respectfully ask, Who is sufficient for these things?

"Can any lady or gentleman recommend a MAN and WIFE (Church of England)? Man useful indoors and out. Principal duties large flower-garden, small conservatory, draw bath-chair, must wait at table, understand lamps, non-smoker, wear dress suit except in garden. Clothes and beer not found. Family, lady and child, lady-help. House-parlourmaid kept. Must not object to small bedroom. Wife plain cook (good), to undertake kitchen offices, dining-room, and hall (wash clothes). Joint wages £50, all found."

Now there is really a study in exacting eccentricity which Thackeray might have made the subject of a "Roundabout Paper." In the first place, the two servants must be man and wife—unmarried people need not apply—and yet they must be contented with a small bedroom. The family consists of a lady (apparently an invalid), a child, a lady-help, and a house-parlourmaid. For these the wife must cook, and cook well, besides cleaning the dining-room, hall and offices, and washing the clothes. Her husband, yet more accommodating, must attend to a large flower-garden and a small conservatory, must draw a bath-chair, wait at table and clean lamps. After all these varied and arduous labours, he is denied the refreshment of a pipe; but, as a kind of compensation, he is not obliged to wear his dress suit when he is gardening! The joint wages are £50, with all found except clothes and beer; and the lucky recipients of this overpowering guerdon must be members of the Church of England.

This last requirement reminds me of a letter from a girl-emigrant written to Lady Laura Ridding, wife of the Bishop of Southwell, who had befriended her at home. "Dear Madam,—I hope this finds you as well as it leaves me. The ship is in the middle of the Red Sea, and it is fearfully hot. I am in a terrible state of melting all day long. But, honoured Madam, I know you will be pleased to hear that I am still a member of the Church of England." I hope the good plain cook and her non-smoking, bath-chair drawing, large-gardening husband may be able to comfort themselves with the same reflection when the varied toils of the day are ended and they seek their well-earned repose in the "small bedroom."

From these lowly mysteries of domestic life I pass to the Debatable Land between servitude and gentility. "MAN AND WIFE, superior and active, seek, in gentleman's family, PLACE OF TRUST; country, houseboat, &c. Wife needlewoman or Plain Cook, linen, &c.: man ride and drive, waiting, or useful. Can teach or play violin in musical family; sight-reader in classical works. Both tall, and refined appearance."

From the Debatable Land I pass on to the exalted regions of courtly life.

"The Great-niece of a Lord Chamberlain to King George III. REQUIRES a SITUATION as COMPANION to a lady, or Cicerone to young ladies. Her mind is highly cultivated. English habits and Parisian accent."

"Vieille École bonne École, begad!" cried Major Pendennis, and here would have been a companion for Mrs. Pendennis or a cicerone for Laura after his own heart. The austere traditions of the Court of George III. and Queen Charlotte might be expected to survive in the great-niece of their Lord Chamberlain; and what a tactful concession to the prejudices of Mrs. Grundy in the statement that, though the accent may be Parisian, the habits are English! This excellent lady—evidently a near relation to Mrs. General in Little Dorrit—reintroduces us to the genteel society in which we are most at home; and here I may remark that the love of aristocracy which is so marked and so amiable a feature of our national character finds its expression not only in the advertisement columns, but in the daily notices of deaths and marriages. For example: "On the 22nd inst., at Lisbon, William Thorold Wood, cousin to the Bishop of Rochester, to Sir John Thorold of Syston Park, and brother to the Rector of Widmerpool. He was a man of great mental endowments and exemplary conduct." I dare say he was, but I fear they would have gone unrecorded had it not been for the more impressive fact that he was kinsman to a Bishop and a Baronet.

While we are on the subject of Advertisements a word must be said about the Medical branch of this fine art; and knowing the enormous fortunes which have often been made out of a casual prescription for acne or alopecia, I freely place at the disposal of any aspiring young chemist who reads this paper the following tale of enterprise and success. A few years ago, according to the information before me, a London doctor had a lady patient who complained of an incessant neuralgia in her face and jaw. The doctor could detect nothing amiss, but exhausted his skill, his patience, and his remedies in trying to comfort the complainant, who, however, refused to be comforted. At length, being convinced that the case was one of pure hypochondria, he wrote to the afflicted lady, saying that he did not feel justified in any longer taking her money for a case which was evidently beyond his powers, but recommended her to try change of air, live in the country, and trust to that edax rerum which sooner or later cures all human ills.

The lady departed in sorrow, but in faith; obeyed her doctor's instructions to the letter, and established herself not a hundred miles from the good city of Newcastle. Once established there, her first care was to seek the local chemist and to place her doctor's letter in his hands. A smart young assistant was presiding at the counter; he read the doctor's letter, and promptly made up a bottle which he labelled "Edax Rerum. To be taken twice a day before meals," and for which he demanded 7s. 6d. The lady rejoicingly paid, and requested that a similar bottle might be sent to her every week till further notice. She continued to use and to pay for this specific for a year and a half, and then, finding her neuralgia considerably abated, she came up to London for a week's amusement. Full of gratitude, she called on her former doctor, and said that, though she had felt a little hurt at the abrupt manner in which he had dismissed so old a patient, still she could not forbear to tell him that his last prescription had done her far more good than any of its predecessors, and that, indeed, she now regarded herself as practically cured. Explanations followed; inquiries were set on foot; the chemist's assistant sailed for South Africa; and "Edax Rerum" is now largely in demand among the unlettered heroes who bear the banner of the Chartered Company.

That combination of pietism with money-making, which critics of our national character tell us is so peculiarly British, was well illustrated in the Christian Million of September 22, 1898:—

"BETHESDA, Hest Bank. Beautiful country home, near the sea. Christian fellowship, 3s. per day. Sickly persons desiring to trust the Lord will be considered financially. Apply Miss----. Stamped Envelope."

When poetry is forced into the service of advertisements, the result is peculiarly gratifying. This is an appeal for funds to repair the church in which Nelson's father officiated:—

An electioneering address is, in its essence, an advertisement; and in this peculiar branch of literature it would be difficult to excel the following manifesto recently issued by a clergyman when candidate for a benefice to which the appointment is by popular election:—

"I appeal with the utmost confidence for the full support of the IRISH AND ROMAN CATHOLICS, because I am a Son of the Emerald Isle; to FOREIGNERS, because they love Ireland; to HIGH CHURCH, LOW CHURCH, and BROAD CHURCH, because I am tolerant to all parties; to NONCONFORMISTS, because I have stated in my pamphlet on Reunion that they are "the salt of the earth and the light of the world;" to JEWS, because my love for the Children of Promise is well known; to ATHEISTS, because they have often heard me in Hyde Park telling them of the Author of Nature in its endless beauties;—to one and all I appeal with the utmost confidence, and feel sure that the whole electorate will vote for me and do themselves honour, when they consider who I am, and when a person of my social and ecclesiastical standing allowed my name at all to be mentioned for a popular election."

I am thankful to say that this "Son of the Emerald Isle" was left at the bottom of the poll.

NOTES:[29]