Individual flower heads are about ¼ inch across and double that in length, each formed of a dozen or more tubular bright gold florets closely compressed at their bases into a green involucre. Numerous such heads are clustered loosely together into round-topped groups (cymes) at the ends of stems and branches. Plant is a wide-branching, woody shrub 2-4 feet high with small, green-gray, linear leaves. Grows on dry plains and lower foothills, especially common in western Colorado. Blooms September-October.

Most of the better known composites have spreading rays—each of which is really a flower, though usually sterile—surrounding a disc of less conspicuous tubular flowers, these latter being normally the fertile ones. Sunflowers are familiar examples. Throughout some genera of this great family, and in various species of additional genera, the rays are totally absent. Rabbit brush is one of the composites whose flower heads have no rays. They are showy only because so many of them cluster together, and because each small flower contributes a speck of bright gold. They are distinctly plants of desert lands, and in the fall season each big clump is a perfect mound of color. As winter nears, the color pales and fades, though flowers hang on a long time. Rabbit brush is not a sagebrush, even though both grow on the same dry plains and both are members of the composite family.