CONTENTS

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I THE RISE AND FALL OF MAXIM & GAY 11
The Birth of an Idea to Coin Money.
The Higher Mathematics of the Operation.
How "The One Best Bet" Was Coined.
Real Inside Turf Information.
The Public Asks to Be Mystified.
Prestige Restored by a Clerk's Ruse.
A Boastful Race Player Gives Aid.
Fortune Changes Her Mood and Smiles Again.
The Kentucky Colonel Falls in Line.
Betting the Public's Money at Great Profit.
$130,000 Is Lost and Won in a Day.
A Disastrous Newspaper Wind-up.
II MINING FINANCE AT GOLDFIELD 46
A Partnership of Pure Nerve.
Bucking the Tiger on the Desert.
Bidding $3,000,000 When Broke.
Millions in the Vista Held No Charms.
"Human Interest" Versus Technical Mining.
Beginning the Advertising Business.
Some Advertising that Paid.
Building Gold Mines with Publicity.
Hair-Raising Stories for Distant Readers.
The Mercury of Speculation.
The Birth of Bullfrog.
Enter, Charles M. Schwab.
Why the Bottom Fell Out.
How About the Public's Chances?
Jumping Jack Manhattan.
III THE BREWING OF A SATURNALIA OF SPECULATION 89
Trying It on the Stray Dog.
Advertising for Thinkers.
Yes, "Business Is Business."
Fortunes that Were Missed.
The Tale of Bullfrog Rush.
Prize Fights and Mining Promotion.
The Year of Big Figures.
The Story of Goldfield Consolidated.
At the Height of the Frenzy.
IV THE GREENWATER FIASCO 133
Getting Into the Game.
All the Copper in the World.
The Collapse of Greenwater.
The Shame and the Blame.
V ON THE EVE OF THE GREAT GOLDFIELD SMASH 144
The Rise of Wingfield and Nipon.
The Winnings of a Tenderfoot.
I Am Landed High and Dry.
The Beginning of the Raid.
Some Pertinent Personalities.
The Time When Money Talks.
Clouds in the Western Sky.
From Credit to Crash.
Down with the Sullivan Trust Company.
Some Hindsight that Came Too Late.
VI NIPISSING AND GOLDFIELD CON 179
An Orgy in Market Manipulation.
The Guggenheims Enter Nipissing.
Nipissing on the Toboggan.
Who Got the $75,000,000?
The Wonder Mining-Camp Stampede.
Teague Attacks Senator Nixon.
"Calling for a Show-Down."
Manipulating Goldfield Con.
Enter, Nat. C. Goodwin & Co.
The Story of the Goldfield Labor "Riots."
The Death of Governor Sparks.
VII RAWHIDE 219
Real Gold at Rawhide.
The Rawhide Coalition Mines Company.
A Race of Gamblers.
VIII THE PRESS AGENT AND THE PUBLIC'S MONEY 227
Publicity via Elinor Glyn.
"Al" Miller's Siege.
The Funeral Oration for Riley Grannan.
Among the "Big Fellows."
The Reverse English.
The Power of the Public Print.
Rawhide Again.
IX THE WALL STREET GAME 264
Good Big Fish vs. Bad Little Fish.
Righteous Wall Street and the "Sucker" Public.
The Marketing of Mining Stock.
I Buck the Wall Street Game.
The "Double-Crossing" of Rawhide Coalition.
"Inside" Market Support.
X ENTER, B. H. SCHEFTELS AND COMPANY 288
More Truth on the "Mining Financial News."
The Scheftels Principles.
The Scheftels Company Against Margin Trading.
XI A FIGHT TO THE DEATH 308
The Firing of the First Guns.
The Story of Ely Central.<
                                                                                                                                                                                                                                                                                                           

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