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I | THE RISE AND FALL OF MAXIM & GAY | 11 |
The Birth of an Idea to Coin Money. |
The Higher Mathematics of the Operation. |
How "The One Best Bet" Was Coined. |
Real Inside Turf Information. |
The Public Asks to Be Mystified. |
Prestige Restored by a Clerk's Ruse. |
A Boastful Race Player Gives Aid. |
Fortune Changes Her Mood and Smiles Again. |
The Kentucky Colonel Falls in Line. |
Betting the Public's Money at Great Profit. |
$130,000 Is Lost and Won in a Day. |
A Disastrous Newspaper Wind-up. |
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II | MINING FINANCE AT GOLDFIELD | 46 |
A Partnership of Pure Nerve. |
Bucking the Tiger on the Desert. |
Bidding $3,000,000 When Broke. |
Millions in the Vista Held No Charms. |
"Human Interest" Versus Technical Mining. |
Beginning the Advertising Business. |
Some Advertising that Paid. |
Building Gold Mines with Publicity. |
Hair-Raising Stories for Distant Readers. |
The Mercury of Speculation. |
The Birth of Bullfrog. |
Enter, Charles M. Schwab. |
Why the Bottom Fell Out. |
How About the Public's Chances? |
Jumping Jack Manhattan. |
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III | THE BREWING OF A SATURNALIA OF SPECULATION | 89 |
Trying It on the Stray Dog. |
Advertising for Thinkers. |
Yes, "Business Is Business." |
Fortunes that Were Missed. |
The Tale of Bullfrog Rush. |
Prize Fights and Mining Promotion. |
The Year of Big Figures. |
The Story of Goldfield Consolidated. |
At the Height of the Frenzy. |
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IV | THE GREENWATER FIASCO | 133 |
Getting Into the Game. |
All the Copper in the World. |
The Collapse of Greenwater. |
The Shame and the Blame. |
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V | ON THE EVE OF THE GREAT GOLDFIELD SMASH | 144 |
The Rise of Wingfield and Nipon. |
The Winnings of a Tenderfoot. |
I Am Landed High and Dry. |
The Beginning of the Raid. |
Some Pertinent Personalities. |
The Time When Money Talks. |
Clouds in the Western Sky. |
From Credit to Crash. |
Down with the Sullivan Trust Company. |
Some Hindsight that Came Too Late. |
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VI | NIPISSING AND GOLDFIELD CON | 179 |
An Orgy in Market Manipulation. |
The Guggenheims Enter Nipissing. |
Nipissing on the Toboggan. |
Who Got the $75,000,000? |
The Wonder Mining-Camp Stampede. |
Teague Attacks Senator Nixon. |
"Calling for a Show-Down." |
Manipulating Goldfield Con. |
Enter, Nat. C. Goodwin & Co. |
The Story of the Goldfield Labor "Riots." |
The Death of Governor Sparks. |
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VII | RAWHIDE | 219 |
Real Gold at Rawhide. |
The Rawhide Coalition Mines Company. |
A Race of Gamblers. |
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VIII | THE PRESS AGENT AND THE PUBLIC'S MONEY | 227 |
Publicity via Elinor Glyn. |
"Al" Miller's Siege. |
The Funeral Oration for Riley Grannan. |
Among the "Big Fellows." |
The Reverse English. |
The Power of the Public Print. |
Rawhide Again. |
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IX | THE WALL STREET GAME | 264 |
Good Big Fish vs. Bad Little Fish. |
Righteous Wall Street and the "Sucker" Public. |
The Marketing of Mining Stock. |
I Buck the Wall Street Game. |
The "Double-Crossing" of Rawhide Coalition. |
"Inside" Market Support. |
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X | ENTER, B. H. SCHEFTELS AND COMPANY | 288 |
More Truth on the "Mining Financial News." |
The Scheftels Principles. |
The Scheftels Company Against Margin Trading. |
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XI | A FIGHT TO THE DEATH | 308 |
The Firing of the First Guns. |
The Story of Ely Central.<
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