| CHAPTER | PAGE | | I | The Ruinous Policy of Large Royalties | 3 | | II | Why “Bad” Novels Succeed and “Good” Ones Fail | 27 | | III | Are Authors an Irritable Tribe? | 45 | | IV | Has Publishing Become Commercialized? | 61 | | V | Has the Unknown Author a Chance? | 79 | | VI | The Printer Who Issues Books at the Author’s Expense | 99 | | VII | The Advertising of Books Still Experimental | 115 | | VIII | The Story of a Book from Author to Reader | 131 | | IX | The Present Limits of the Book Market | 147 | | X | Plain Words to Authors and Publishers | 163 |
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