N extremely rare occurrence for the publishers of a magazine is to find themselves embarrassed by the obligation imposed by the degree and quality of prosperity that has attended Ainslee's during the past year. Such prosperity brings with it an obligation in a very real sense, for it means that in what has actually been accomplished in the past, there is implied a promise to the public and to the literary world, of a continued development toward what is best and most wholesome in fiction, poetry and essays. Here are some of the more familiar names:

It will thus be seen that in 1904 there will be plenty of quality to go along with the greatest quantity of reading matter to be found in any other magazine published at any price.

During the coming year special attention will be paid to the cover designs of Ainslee's. Such well-known artists as Henry Hutt, Edward Penfield, A. B. Wenzell, Thomas Mitchell Pierce, Harrison Fisher, and others, will contribute to help the magazine to a pleasing and appropriate outside appearance. Don't fail to read Ainslee's. You may safely recommend it to your friends as well.

The Ainslee Magazine Co., New York