who handles the STREET & SMITH NOVELS is a man worth patronizing. The fact that he does handle our books proves that he has considered the merits of paper-covered lines, and has decided that the STREET & SMITH NOVELS are superior to all others.

He has looked into the question of the morality of the paper-covered book, for instance, and feels that he is perfectly safe in handing one of our novels to any one, because he has our assurance that nothing except clean, wholesome literature finds its way into our lines.

Therefore, the STREET & SMITH NOVEL dealer is a careful and wise tradesman, and it is fair to assume selects the other articles he has for sale with the same degree of intelligence as he does his paper-covered books.

Deal with the STREET & SMITH NOVEL dealer.