XIII

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The reporters of the conservative journals sought H.R. later in the day—simply because the reporters for the live newspapers did. The system was to blame. A daily paper may eschew vulgarity, but it must not be beaten. By using better grammar and no adjectives they intelligently show they are never sensational.

The newspaper-men confronted H.R. eagerly. It was the day's big story. They asked him about it.

He said to them, very simply, "I love her!"

They wrote it down. He waited until they had finished. Then he went on:

"She is the most beautiful girl in the world—to me. Don't forget that—to me!"

Those two words would prevent two million sneers from the other most beautiful girls in the world who at that moment happened to reside in New York. Indeed, all his words would be read aloud to young men by said two million coral lips. Perfect Cupid's bows. She was beautiful—to him!

"Her parents oppose my suit," went on H.R., calmly.

"Is this a free country," interjected Max Onthemaker, vehemently, "or are we in Russia? Has Wall Street established morganatic marriages in this Republic, or—"

H.R. held up a quieting hand. Max Onthemaker smiled at the rebuke. Two reporters had taken down his remarks.

"I have told her parents that I propose to marry Miss Goodchild—peacefully. Get that straight, please. Peacefully! I am a law-abiding citizen. She is very beautiful. But I am willing to wait—a few weeks."

"Yes. But the sandwiches," began a reporter who entertained hopes of becoming a Public Utility Corporation's publicity man.

H.R. stopped him with an impressive frown. He cleared his throat.

The reporters felt it coming.

"What I have done—" he began.

"Yes! Yes!"

"—is merely the employment for the first time in history of psychological sabotage!"

The reporters, now having the head-line, rushed off. All except one, who whispered to H.R.'s counsel:

"What in blazes is sabotage? How do you spell it?"

"Quit your joking," answered Max. "You know very well what it is. Isn't he a wonder? Psychological sabotage!"

The newspapers gave it space in proportion to the extent of their Wall Street affiliations. The Evening Post, having none, came out with an editorial on "Psychological Sabotage." It held up H.R. as a product of the times, made inevitable by T. Roosevelt. The World editorialized on "The Wall Street Spirit versus Love"; the Times wrote about "The Ethics of Modern Courtship"; and the Sun about "The Decay of Manners under the Present Administration and its Mexican Policy." The American's editorial was "Intelligent Eugenics and Unintelligent Wealth."

But all of them quoted "Psychological Sabotage." This made the Socialist papers espouse the cause of H.R.

The Globe, however, beat them all. It offered to supply to the young couple, free of charge, a complete kitchen-set and the services of a knot-tier. It printed the names and addresses of sixteen clergymen, two rabbis, three aldermen, and the Mayor of the City of New York.

The Public Sentiment Corps copied two hundred and thirty-eight letters prepared by the boss, praising and condemning H.R. and Mr. Goodchild. This compelled the newspapers that received the letters to run Grace's portrait daily—a new photograph each time.

As for Grace herself, crowds followed her. She could not go into a restaurant without making all heads turn in her direction. People even stopped dancing when they saw her. And six of New York's bluest-blooded heiresses became her inseparable companions. They also had their pictures printed.

Grace hated all this notoriety. She said so, at times. But her friends soothed her and developed the habit of looking pleasantly at cameras.

H.R. on the third day sent all the clippings to Grace with beautiful flowers and a note:

For your sake!

One of Grace's friends asked to be allowed to keep the note. It reminded her, she said, of the early Christians; also of the days of knighthood.

The commercial phase of the mission of the Society of American Sandwich Artists had become in the meanwhile a matter of real importance to the business world. Business men, not being artists, are stupid because they deal with money-profits, and they are imitative because money-making in the ultimate analysis is never original. When the merchants of New York perceived that Fifth Avenue had sanctified sandwiching by paying cash for it, and that the better shops elsewhere had perforce resorted to it, they accepted it as one of the conditions of modern merchandising. It did not become a fad, but worse—an imagined necessity and, as such, an institution. The little Valiquet-made statuettes of the Ultimate Sandwich sold by the thousands, greatly adding to the personal assets of the secretary and treasurer of the society. And what New York did, other cities wished to do.

Then the blow fell!

On the same day that H.R. sent his early Christian message to Grace, Andrew Barrett reported that while some of the streets were almost impassable for the multitude of sandwiches, the greater part of the latter, alas! were non-union men!

"They are using their porters and janitors to carry boards," said Andrew Barrett, bitterly. "I tell you, H.R., this is a crisis!"

H.R., thinking of Grace, nodded absently and said, "Send for Onthemaker."

Max came on the run. Nearly three days had elapsed without a front-page paragraph for him.

Barrett told him about the crisis. Their idea had been stolen and utilized by unscrupulous merchants who were sandwiching without permission and using scabs.

"I get you," said Max Onthemaker. Then he turned to the chief and told him:

"H.R., you've got to do something to make George G. Goodchild sue you for a million dollars." He had drawn and kept ready for use sixty-three varieties of restraining orders, writs, etc.

"What's that got to do with our—" began Andrew Barrett, impatiently.

"Certainly!" cut in Mr. Onthemaker. "We must fight Capital with its own weapon. The Money Power is great on injunctions. I wish to say that when it comes to injunctions I've got Wall Street gasping for breath and—"

"Yes, but what about the scabs? Can't you stop 'em?" persisted Barrett.

The future of the Barrett Itinerant Advertising Agency was at stake.

"Sure! We can hire strong-arm—"

"No!" said H.R., decisively.

Andrew Barrett, who had begun to look hopeful, frowned at his leader's negative, and said, desperately, "Something has got to be done!"

When human beings say "Something" in that tone of voice they mean dynamite by proxy.

"Certainly!" agreed H.R., absently, his mind still on Grace.

Andrew Barrett stifled a groan. He whispered to Max, "It's the girl!"

Max looked alarmed, then hopeful. Grace was almost as much News as H.R. himself.

Andrew Barrett turned to H.R., and said, reproachfully:

"Here we've made sandwiching what it is, and these infernal tightwads—"

"That's the word, Barrett," cut in H.R. "Go to it, my son!"

"How do you mean?" asked Barrett.

"Advertise in all the papers, morning and evening."

Young Mr. Barrett stared at him, then he shook his head, tapped it with his knuckles, and confessed: "Solid!"

"Give me a pencil!" said H.R. It sounded like "Fix bayonets!"

"Nothing," Mr. Onthemaker permitted himself to observe, judicially, "is so conducive to front-page publicity as intelligent violence. This is not a strike, but a cause. Look at the militants—"

"There is something in that," admitted A. Barrett.

"There is something," said H.R., gently, "in everything, even in Max's cranium. But, this is not a matter of principle, but of making money."

"But if you first establish—"

"No," interrupted H.R. "If you make money, the principle establishes itself. The situation does not call for a flash of inspiration, but for common sense. Listen carefully: Nothing is so timid as Capital!"

He looked at them as if further talk were redundant, superfluous, unnecessary, a waste of time, and an insult.

"Well?" said Barrett, forgetting himself and speaking impatiently.

"Utilize it. Treat it as you would a problem in mathematics. You start with an axiom. Build on it. Capital is timid. Therefore, people who have money never do anything original; that is to say, venturesome; that is to say, courageous. All new enterprises are begun and carried through by people who have no money of their own to lose. I, single-handed, could defeat an army commanded by Alexander, CÆsar, Napoleon, and U.S. Grant, if I could put into the pockets of each of the enemy's private soldiers six dollars in cash. No man likes to be killed with money in his clothes. Money is fear! Fear is unreasoning. I am opposed to injecting fear into the situation. No, sir; instead, we must capitalize another human force. Have this printed. Big blank margin. All the papers."

He gave them what he had written:

TO THE PUBLIC

We are Union Men but we are for Peace.

We do not hate scabs: we pity them!

We do not pity Tightwads who make scabs possible.

We made Sandwiching an Art, also an Honorable Occupation.

We feed our hungry men out of our Hunger Fund. Those who work support those who can't, until they in turn find work.

We ask for living wages, but also for the respect of the public.

Our Emblem is the Sign of the Ultimate Sandwich.

Every time you see a Sandwich-Board without it you may be sure it belongs to a merchant who skimps his Advertising Appropriation.

If he skimps in that, what won't he skimp in?

How about the quality of his goods and his values?

We advertise the High-class Trade, honest advertisers who skimp in nothing to please the public.

No merchant can misrepresent his goods through us.

We do not Advertise Frauds nor Misers.

We could frighten off the Poor Men whose hunger makes scabs of them.

We would have the approval of the Labor Organizations and of the thinking public.

But we are for the Law!

They can join our Union if they wish.

There is no Initiation Fee.

There is no compulsion to join.

They are American Citizens!

So Are We!

The Tightwad Merchant may not be Dishonest. But—

The Public Must Judge—Calmly.

Look for the Ultimate Sandwich in all signs!

American Society of Sandwich Artists.
H.R.,
Sec.

WE NEVER SOLICIT SUBSCRIPTIONS!

Andrew Barrett read it. His jaw dropped and he stared at H.R. Then he declared with conviction:

"Next to the Gettysburg address, this! We—nev-er—so-li-cit—sub-scrip-tions! Where does it all come from?"

H.R. solemnly pointed to the ceiling of his office, meaning thereby, like most Americans, heaven. Max Onthemaker looked at him dubiously, the Deity being extra-judicial. Then he shook his head uncertainly. History had told of Peter the Hermit, Mohammed, and others. It was a familiar hypothesis.

The public, when it read in the newspapers that these poor men did not believe in killing scabs, but hated tightwads and never asked for subscriptions, unmistakably and unreservedly espoused their cause. The man who skimped was the common foe of the free citizen. They wrote letters to the newspapers.

So did the Public Sentiment Corps.

To hate tightwads and never to ask for subscriptions were admirable American traits. Christian merchants and even heretics in trade called them Virtues!

Big business took the trouble to tell the reporters that this was the kind of labor organization everybody could approve of. It was a check to Socialism. Big business believes in some kinds of checks.

The labor organizations could not condemn a union. They said they also were for peace and against the wretches who capitalized the hunger of their fellows.

In twenty-four hours the scab-users surrendered!

More clippings for Grace.

The Society of American Sandwich Artists prudently leased three more offices and prepared for the rush. It came. Orders poured in from scores of merchants. The premises were so crowded with men both with and without sandwich-boards that the other tenants complained.

The agent of the Allied Arts Building requested H.R. to vacate. He requested it three times an hour, from nine to six.

"The other tenants object to your sandwiches," the agent explained to H.R.

"Let 'em move out. We'll take the whole building—at a fair concession.

"Move out yourself!" shrieked the agent.

"See our lawyer," said H.R., and turned his back on the agent.

The agent called on Mr. Onthemaker.

"Fifty thousand dollars!" said Max.

The agent fled, holding his watch in place.

In the mean time the treasury of the society was growing apace. H.R. transferred his account. He now deposited the funds with the National Bank of the Avenue.

The president, Mr. Wyman, told Mr. Goodchild about it. Mr. Goodchild, who had turned red as H.R.'s name was mentioned by a highly esteemed colleague, looked thoughtful—he might have had the account.


                                                                                                                                                                                                                                                                                                           

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