A history of the leading commercial men of Cleveland, with no mention of W. J. Gordon, would be not much unlike the play of Hamlet with the part of the Danish prince omitted. Few men in the city have occupied so prominent a position in its mercantile history as has Mr. Gordon; but, from a natural distaste of public notice of any kind, on the part of Mr. Gordon, we are comparatively without data, and obliged to depend upon what we know of his history in general.

Mr. Gordon was brought up on a New Jersey farm, on which the battle of Monmouth was fought, and that had remained for generations, and still is, in the possession of his family. His earliest recollections were of rural life, its boyish enjoyments and boyish tasks. He obtained a good common school education, such as could be obtained in that neighborhood. Whilst yet a lad he manifested a strong taste for business pursuits; and to gratify and develop that taste he was sent to New York, where he became a clerk.

But, young as he was, he reasoned that there was a better chance for a successful struggle in the new West than in the already crowded marts of the East, and that for the young man of energy and enterprise, there was every prospect of achieving distinction and fortune in assisting to build up the business of the new western cities. With this impression he bade adieu to New York in 1838, and started westward on a tour of observation, he being then in his twentieth year. He reached Erie without stopping, and remained there for some time, carefully observing its commercial facilities and its prospects for the future. Not altogether satisfied with these, he moved farther west, and made his next stay in Cleveland. Here he speedily became convinced that a great future was before that city, and he determined to remain and share in its benefits. A wholesale grocery establishment was opened, small at first, as suited his means and the limited requirements of the place, but which more than kept pace with the progress of the city.

Mr. Gordon believed that to shrewdness and persistence all things are possible. His constant endeavor was to discover new avenues of trade, or new modes of doing business, and then to utilize his discoveries to the full extent, by persistent energy and unwearied industry. He was always on the alert to find a new customer for his wares, and to discover a cheaper place to purchase his stock, or a better way of bringing them home. Whilst thus securing unusual advantages in supplying himself with goods, Mr. Gordon was losing no opportunity of pushing his business among the buyers. His agents were diligently scouring the country, looking up new customers, and carefully observing the operations of old customers, to ascertain how their trade could best be stimulated and developed, to the mutual profit of the retailer and the wholesale dealer from whom he obtained his supplies. Men of pushing character and large business acquaintance were sought out and engaged, that they might aid in developing the business of the establishment. As these withdrew, to set up in business for themselves, others took their place. It is a noticable fact that no house has sent out more young men who have achieved success for themselves; and that success was undoubtedly in large measure due to the training received under Mr. Gordon.

He tolerated no sluggards around his establishment. A hard worker himself, those around him were stimulated to hard work. He was at the warehouse with the earliest clerk and left it with the latest. He demanded unflagging industry from his employees, but asked no more than he manifested himself. It was through this persistent energy that he achieved success where others might have failed.

When Mr. Gordon's capital had increased to such an extent as to warrant his employment of some of the surplus in investment outside of his regular business, he made some highly profitable operations of this kind. Among them was his uniting with some others of like foresight in the purchase of a tract of mineral land on Lake Superior, and the formation of iron mining companies which, though not immediately profitable, eventually yielded an enormous percentage on the original outlay, and bids fair to be equally profitable for many years to come, besides being a source of immense wealth to the city.

In 1857, Mr. Gordon's health failed, and since that time he has paid but little personal attention to business, but by an extended tour to Europe, it has been in a great measure restored, and being still in the meridian of life, he has the prospect, unless some mishap occurs, of long enjoying the fruits of his far-sighted intelligence and unwearied industry.