It was proposed by a recent contributor to The Writer that authors should advertise their wares, like other manufacturers. In case the idea should meet with favor, I would suggest that the practice be carried a step further in the line of business methods. During the "Robert Elsmere" craze, a few years ago, a certain soap manufacturing company advertised a copy of the book with every quarter's worth of soap sold. It is unfortunate that Mrs. Humphry Ward, whose "History of David Grieve," it is reported, is not meeting with great success in this country, did not profit by the hint of the soap company and advertise a cake of soap to be given as an inducement with every copy of her book. A.L.A. |