  New Haven, Conn. W. G. Anderson, Associate Director Yale University Gymnasium: “I believe in ‘tumbling’ as an exercise. It makes a man quick, agile, and very sure-footed. It is a form of sport that is popular and perfectly legitimate when properly taught. We have no good book on the subject, but need one. If such a work is to be presented to those interested in this subject, it ought to be written by a man who has had much experience in actual tumbling, who is familiar with the mechanism of the body, and who is educated. Dr. James T. Gwathmey, of Vanderbilt University, Nashville, Tenn., is just the person to compile a book on this form of gymnastics. He is a clever performer, a teacher of wide experience, and an educated physician. I have looked over the MS. of the Doctor’s new book, and I indorse it.” McGill University, Montreal, Canada. R. Tait McKenzie, M.D.: “I am glad to find some one ready and able to draw the veil from a branch of gymnastics which the professional acrobat has so long kept shrouded in mystery. The reducing of the various feats of tumbling to a progressive sequence, and the analyzing of the various combinations, is indeed a difficult task; but your kinetoscope method of illustration will make clear what would otherwise require pages of description. Your work can not but assist any one of ordinary ability in mastering the rudiments of the art; but it will also appeal to the much wider field of all who admire acrobatics, and will give them some idea of the difficulties mastered by the professional, whose work they will more fully appreciate. I wish your book every success.” E. Hitchcock, Jr., M.D., Director of Department of Hygiene and Physical Training, Cornell University: “It has always seemed to me that this graphic method of instructing is the most useful, and I know that this subject in your hands will help enormously in instructing in a decidedly difficult branch of gymnastic work.” Amherst, Mass. E. Hitchcock, M.D., Amherst College, Pratt Gymnasium: “In physical education, as in many other branches of mental and bodily training, there are some advanced branches which are adapted to the few and not the many. Acrobatic work is one of these. But it should be controlled, cultivated, and made good use of, like the other work, which may be undertaken by anybody. It is a pleasure to know that a manual on this subject is to be prepared and furnished for our use by one so capable to issue the book as is Dr. Gwathmey, of Vanderbilt University. We shall wait impatiently to get hold of it.” Amherst, Mass. R. F. Nelligan, Instructor, Amherst College: “For sound men and boys tumbling is one of the best and most exhilarating of exercises, when practised under favorable conditions. Of course tumbling on a brick sidewalk differs from tumbling on a hair-stuffed mattress, with the aid of the safety appliances while learning. It has been said that one can not learn after reaching maturity. This is not so, as many first-class tumblers did not commence until after reaching twenty-five. At the age of thirty-two I was induced to take up tumbling under Dr. Gwathmey, and, with the aid of his safety appliances, succeeded in learning to do fairly well over fifty different movements and combinations.” Carl Betz, Supervisor Music and Physical Training, Public Schools: “Your book, ‘Tumbling for Amateurs,’ which you have announced, will undoubtedly be hailed with delight by thousands of young American men who seek and find recreation in this particular kind of exercise. The photographs that will illuminate the pages of your book will be of intrinsic value to amateurs, who usually have no expert teacher to explain to them minutely each step of the exercise. If the element of danger in tumbling is greater than is consistent with the needs of physical education, as some claim it is, then your book, giving such minute instructions, and photographs of the body passing through the different stages of each exercise, cannot fail to reduce that danger to a degree which every interesting gymnastic exercise must contain. I therefore cheerfully recommend your interesting and timely little book to all who may wish to learn and practice the delightful pastime of tumbling.” St. Louis, Mo. William A. Stecher, Secretary Technical Committee, Nord Amerikanischer Turnerbund: “I think that your undertaking is a very commendable one; for I believe that the greater the control a person has over his body—and tumbling undoubtedly increases this—the better off he is. I wish you all success.” Milwaukee, Wis. Frank Pfister, M.D., Editor Mind and Body: “Received your favor of the 7th inst., and congratulate you upon the idea of publishing a manual on tumbling, for nothing recommendable exists in that line.” Luther Gulick, M.D. (“History of Physical Training”), International Y. M. C. A. Training-School: “Your letter of the 7th is at hand, with the excellent cuts that were inclosed. You ought not to charge less than one dollar for the book. I do not know but what you could get more. I shall be very glad to purchase a copy of the book as soon as it is published. Please let me know.” Chicago, Ill. G. W. Ehler, Physical Director of the Y. M. C. A. of Chicago, Central Department: “There is a necessity for a good book on tumbling, as there is none now in print to my knowledge; and I believe that such a book would meet with a very hearty reception by physical directors and by others who are interested.” Boston, Mass. Robert J. Roberts: “I approve of your idea of getting out such a book as you speak of. I would keep out the dangerous exercises; or, if you put them in, hedge them in so that amateurs will not use them. There is no kind of physical work that will so harmoniously develop every part of the body as tumbling.” The following list contains the Group and the Number of the book of Spalding’s Athletic Library in which the rules wanted are contained. See front pages of book for complete list of Spalding’s Athletic Library.
ACCEPT NO SUBSTITUTE THE SPALDING TRADE MARK GUARANTEES QUALITY Spalding New and Improved Worsted Jerseys Following sizes carried in stock regularly in all qualities: 28 to 44 inch chest. Other sizes at an advanced price. Jerseys are being used more and more by base ball players, especially for early Spring and late Fall games. The Spalding line includes a complete assortment of styles and qualities. We allow two inches for stretch in all our Jerseys, and sizes are marked accordingly. It is suggested, however, that for very heavy men a size about two inches larger than coat measurement be ordered to insure a comfortable fit. STOCK COLORS PLAIN COLORS—The following stock colors are supplied in our worsted jerseys (NOT Nos. 6 or 6X) at regular prices. Other colors to order only in any quality (EXCEPT Nos. 6 and 6X), 25c. each extra. Gray Orange Black White Maroon Scarlet Cardinal Navy Blue Royal Blue Columbia Blue Peacock Blue Dark Green Olive Green Irish Green Pink Purple Yellow Seal Brown Old Gold Drab
Nos 1P, 10P and 12P SPECIAL NOTICE We will furnish any of the above solid color Jerseys, (except Nos. 6 and 6X) with one color body and another color (not striped) collar and cuffs in stock colors only at no extra charge. Spalding Cotton Jerseys
Woven Letters, Numerals or Designs We weave into our best grade Jerseys. No. 1P. Letters, Numerals and Designs in special colors as desired. Prices quoted on application. Designs submitted. PRICES SUBJECT TO ADVANCE WITHOUT NOTICE Nos. 10C and 12C No. 10CP The Spalding Coat Jerseys are made of the same worsted yarn from which we manufacture our better grade Jerseys, Nos. 10P and 12P, and no pains have been spared to turn them out in a well made and attractive manner. Plain solid stock colors (not striped) or one solid stock color body and sleeves with different stock color solid trimming (not striped) on cuffs, collar and front edging. Pearl buttons.
Spalding Striped and V-Neck Jerseys Note list of stock colors above Nos. 10PW and 12PW No. 12PV Nos. 10PX and 12PX
PRICES SUBJECT TO CHANGE WITHOUT NOTICE Collar Turned Up Collar Turned Down No. WJ. Most satisfactory and comfortable style for automobilists; also useful for training purposes, reducing weight, tramping during cold weather, golfing, shooting, tobogganing, snowshoeing; in fact, for every purpose where a garment is required to give protection from cold or inclement weather. High collar that may be turned down, changing it into neatest form of button front sweater. Highest quality special heavy weight worsted. Sizes, 28 to 44 inches. In stock colors. Each, $8.50 PLAIN COLORS—All Spalding Sweaters are supplied in any of the colors designated, at regular prices. Other colors to order only in any quality, 50c. each garment extra. SPECIAL NOTICE—We will furnish any of the solid color sweaters with one color body and another color (not striped) collar and culls in stock colors only at no extra charge. N. B.—We designate three shades which are sometimes called RED: These are Scarlet, Cardinal and Maroon. Where RED is specified on order Scarlet will be supplied. STOCK COLORS Gray Orange Black White Maroon Scarlet Cardinal Navy Royal Blue Columbia Blue Peacock Blue Dark Green Olive Green Irish Green Pink Purple Yellow Seal Brown Old Gold Drab Spalding “Highest Quality” Sweaters We allow four inches for stretch in all our sweaters, and sizes are marked accordingly. It is suggested, however, that for very heavy men a size about two inches larger than coat measurement be ordered to insure a comfortable fit. WORSTED SWEATERS. Made of special quality wool, and exceedingly soft and pleasant to wear. They are full fashioned to body and arms and put together by hand, not simply stitched up on a machine as are the majority of garments sold as regular made goods. All made with 9–inch collars; sizes 28 to 44 inches.
Spalding Combined Knitted Muffler and Chest Protector Front View Back View
Shaker Sweater In Stock Colors Fills a demand for as heavy a weight as our “Highest Quality” grade, but at a lower price.
Spalding Vest Collar Sweater
PRICES SUBJECT TO CHANGE WITHOUT NOTICE PLAIN COLORS—All Spalding Sweaters are supplied in any of the following stock colors at regular prices. Other colors to order only in any quality 50c. each extra. GRAY ORANGE BLACK WHITE MAROON SCARLET CARDINAL NAVY BLUE ROYAL BLUE COLUMBIA BLUE PEACOCK BLUE DARK GREEN OLIVE GREEN IRISH GREEN PINK PURPLE YELLOW SEAL BROWN OLD GOLD DRAB SPECIAL NOTICE—We will furnish any of the solid color sweaters mentioned below with one color body and another color (not striped) collar and cuffs in stock colors only at no extra charge. This does not apply to the No. 3JB Boys’ Sweater. Sizes 28 to 44 inch chest measurement. We allow four inches for stretch in all our sweaters, and sizes are marked accordingly. It is suggested, however, that for very heavy men a size about two inches larger than coat measurement be ordered to insure a comfortable fit. No. VGP No. VG. Showing special trimmed edging and cuffs supplied, if desired, on jacket sweaters at no extra charge. BUTTON FRONT
WITH POCKETS
Spalding Special Base Ball Sweaters
No. CDW No. 3JB Boys’ Jacket Sweater
Spalding Ladies’ Sweaters Knit in the Spalding athletic stitch of best quality long fibre worsted; full fashioned to shape of body on special machine and finished by hand. Cuffs, pocket and edging of special stitch. Good quality pearl buttons. Patch pockets. Attractive in appearance and, being properly made, they fit well and give satisfactory wear. Furnished in regular stock colors.
No. 15 No. 155 No. 166 No. 90L
Spalding Canvas Shoes with Rubber Soles No. IH
Juvenile Gymnasium Shoes—All Leather
Weigh from four to eleven pounds. The covering is of selected tan leather, sewn in the same manner as our foot balls. Quality throughout has been much improved and the balls as now made are extremely durable. The exercise consists of throwing ball to one another, and the catching of it develops the chest, exercises the back, arms, legs; in fact, improves the whole system.
Home Apparatus “One of the aims of physical training is to make exercise interesting and enjoyable. To be beneficial in the highest sense it must be recreative. Particularly is this true of physical exercise for business men. As a class, in their daily work, they are kept on a constant mental strain. Besides, they are, to a large degree, physically inactive. Life becomes too intense, too serious, too sordid. Exercise therefore, for business men, must be largely recreative, relaxing and restful.”—Extract from Spalding Athletic Library, No. 262—“Exercises with the Medicine Ball.” SPALDING HAND BALLS Hand ball, played indoors, will keep base ball players and other athletes in good condition during hard weather when outdoor athletics are out of the question. The leather covered hand balls we make are wound by hand, and are the same as those used by the best ball players in this country.
The Irish Regulation Balls have been improved in quality and will give excellent satisfaction.
For other balls suitable for Hand Ball Game, see page devoted to Lawn Tennis Balls. Spalding Hand Ball Gloves and Mitts
EUGEN SANDOW, Patentee. A. G. SPALDING & BROS. SOLE AMERICAN AND CANADIAN LICENSEES An entire system of Physical Culture is embraced within the exercises possible with these wonderful dumb bells. The bells are made in two halves connected by steel springs, the effort necessary in gripping compelling the pupil to continually devote his whole mind to each movement. This concentration of will power on each muscle involved is what is responsible for the great results obtained through properly exercising with them. Sandow’s Patent Spring Grip Dumb Bells
We include with each pair of Sandow Dumb Bells a chart of exercises by Sandow and full instructions for using. Also a piece of selvyt cloth for keeping dumb bells in good condition. No. 6. MEN’S No. 4. LADIES’ No. 2. BOYS’ “It is not so important to have big muscles as it is to have good digestion; it is not so important to have powerful muscles as it is to have a strong, regular heart; it is not so important to have great skill with one’s muscles as to have good lungs and kidneys.”—Extract from Spalding Athletic Library No. 161—“Ten Minutes Exercise for Busy Men.” The value of a few minutes’ exercise daily with scientific and properly designed apparatus, is rapidly becoming apparent to the vast number of business men who find it simply impossible to take regular outdoor exercise. Spalding Gold Medal Indian Clubs Model, material and finish as perfect as the most complete and up-to-date factory can make them. Natural Color, Lathe Polished, High Finish. Model E Model B Spalding Gold Medal Indian Clubs are made of selected first grade clear maple, in two popular models and are perfect in balance. Each club bears fac-simile of the Spalding Gold Medal. Each pair is wrapped in paper bag. MODEL E Weights specified are for each club.
MODEL B Weights specified are for each club.
Spalding Trade-Mark Indian Clubs Stained Finish. Model ES Model BS The following clubs bear our Trade-Mark, are made of good material, and are far superior in shape and finish to the best clubs of other makes. Furnished in two popular models. Each pair wrapped in paper bag. MODEL ES Weights specified are for each club.
MODEL BS Weights specified are for each club.
Spalding Exhibition Clubs No. A No. AA Handsomely finished in ebonite and made for exhibition and stage purposes. The clubs are hollow, with a large body, and although extremely light, represent a club weighing three pounds or more.
Spalding Indian Club and Dumb Bell Hangers No. 1 Made of iron and nicely japanned.
Model A Spalding Gold Medal Dumb Bells are made of selected first grade clear maple, and are perfect in balance. Each bell bears fac-simile of the Spalding Gold Medal. Each pair is wrapped in paper bag. Weights specified are for each bell.
Spalding Trade-Mark Wood Dumb Bells Stained Finish Model AW Spalding Trade-Mark quality. Made of good material and superior in shape and finish to the best wood dumb bells of other makes. Each pair wrapped in paper bag. Weights specified are for each bell.
Spalding Iron Dumb Bells Made on approved models, nicely balanced and finished in black enamel.
Spalding Nickel-Plated Dumb Bells Nickel-plated and polished.
Spalding Nickel-Plated Dumb Bells With Rubber Bands
Savage Bar Bell—Especially designed by Dr. Watson L. Savage. Model S. Has large pear shaped ends with a flexible hickory shaft ½ inch in diameter, producing a vibratory exercise, similar to that obtained with the French wand. Per dozen, $6.00 Spalding Ash Bar Bells
Spalding School Wand
Spalding Calisthenic Wand
Home Apparatus “If a Man gets plenty of food, and his digestive apparatus works it up into good rich blood; if the heart is strong and regular so that this good blood goes to all parts of the body with vigor and regularity, and if the respiratory and excretory apparatus is in such good order that this blood is kept pure, the fundamental conditions of health are laid.”—“Extracts from Spalding Athletic Library No. 161.”—“Ten Minutes’ Exercise for Busy Men.” Rational exercise with simple but correct apparatus will enable almost any man to arrive at approximately a correct state of health. Exercise acts on the health of an individual in the same way as the draught does on the fire in a furnace. Pile on the coal and shut off the draught and you kill the fire. Continue to eat heavy meals and take no exercise and your health will be affected, not because of the food you have eaten so much as on account of the lack of exercise. A little exercise is all that is necessary to keep you in good condition. Some rational, pleasant and interesting exercise, persisted in with regularity and, preferably, with Spalding Home Apparatus, will help you to retain your health. Spalding Chest Weight No. 2 An ideal machine for home use. Well made and easy running. Rods are ?-inch coppered spring steel. Bearings are hardened steel cone points running in soft, gray iron, noiseless and durable. Weight carriage packed with felt, good for long wear, but easily removed and replaced when necessary without the use of glue or wedges of any kind. Weight carriage strikes on rubber bumpers. Weights are 5–pound iron dumb-bells, one to each carriage, and may be removed and used as dumb bells. Wall and floor boards are hard wood, nicely finished and stained. All castings heavily japanned. Every part of machine guaranteed free of defect.
Spalding Chest Weight No. 12 Showing important details of Construction of No. 12 Machine. We have just added this very well made machine to our line. Cast iron parts are all nicely japanned. The wheels are iron, turned true on centers, and have hardened steel cone point bearings. The guide rods are spring steel, copper-plated. The weight carriage has removable felt bushings, noiseless and durable. Each handle is equipped with 10 lbs. of weights.
Do not use oil on friction cylinder. If its action is not perfectly smooth a little clear soap rubbed on its surface will properly correct its action. The means used to produce the resistance is a simple friction clutch, which takes instant hold at the commencement of the stroke and retains the pressure till its completion, when it instantly releases it precisely as in a boat. Quickly taken apart without loosening any bolts or screws. Each machine is adjustable to any amount of friction or resistance.
Home Apparatus The apparatus listed in this catalogue is designed particularly for private use; i. e., in homes and private gymnasiums. It retains the same superior marks of quality which distinguish the regular line of gymnasium apparatus manufactured by A. G. Spalding & Bros., but its distinctive design permits it to be sold at a price more in keeping with its use than heretofore obtainable, without any sacrifice of practical value or durability. Kerns’ Rowing Machine Suitable alike for the Athlete or the ordinary Man or Woman Operated just like rowing a boat The ideal boat for home use and training purposes. Used by the leading athletic clubs, colleges and prominent oarsmen of the world, and pronounced the most perfect rowing machine ever produced. Fitted with the Kerns’ Patent Roller Seat and Shoes, the shoes having a three-inch adjustment, to suit either a tall or a short person. By turning a thumb-nut the belt can be tightened to any desired degree, and more or less friction thrown into the running parts, imitating the resistance which exists when forcing a row-boat through the water. The weaker sex can use the machine by simply loosening the thumb-nut which reduces the resistance; and on the other hand, by reversing the operation the resistance can be so increased that the strongest athlete can have any amount of resistance. The oars are pivoted in such a way that the operator can handle and turn them the same as he would during the return and feathering motion with a boat oar.
Useful for treatment of constipation, based upon the principle of muscular contraction (the force which nature uses). By its mechanical arrangement, it effectually applies force in the same direction that nature does, and will gradually discard the use of cathartics. Only a few moments’ use at the proper time is necessary before its effects will be felt. Its action upon the liver and stomach is equally as prompt and effective, and derangements of these organs are speedily remedied. N. E. cor. 15th and Locust Sts., Philadelphia, Pa. A. G. SPALDING & BROS. May 24th, 1906. Gentlemen: I have used the Spalding Automatic Abdominal Masseur in my practice for over fifteen years. I have found it of great benefit in chronic constipation and indigestion. Your improvement increases its value. Very truly yours, WALTER A. FORD, M.D.
Spalding Home Gymnasium Board A Complete Gymnasium for the Home on one Board Convenient, does not take up much room, is always ready, and is really the most compact, simplest and best arrangement for providing a complete set of home exercising apparatus that has ever been devised.—CONSISTS OF
Board only is fastened to floor. Braces padded with leather, so that walls will not be damaged. Can be put up in any room with a ceiling 8 ft. high. As the complete outfit is made up and carried in stock by us, equipped as noted above, we cannot supply board with different articles already attached. Leather Covered Shot—For Abdominal Massage
Spalding Bar Stalls This apparatus is particularly adapted for use in the home, as it is compact, of simple construction, and may be used for the greatest variety of movements affecting every part of the body, and especially abdomen and chest movements. May be erected against wall, behind a door, or against any other flat surface. Dimensions are eight feet high, thirty-six inches wide and extends six inches into the room.
Spalding Bar Stall Bench Hard pine, strong and substantial. Top is padded with hair felt, canvas covered. It is preferable, for sanitary reasons, that this canvas be painted (a special elastic paint is used), unless otherwise specified, stock benches will be so furnished.
The Spalding “Championship” Gloves are endorsed by all champions and have been exclusively used for years in championship contests and in training. The material and workmanship are of the highest quality, the fit is perfect, and by their peculiar construction absolutely prevent any chance of injury to the hands or wrists. Each set is carefully inspected before packing and guaranteed in every particular. Made in three sizes in sets of four gloves.
Spalding “Special” No. 218 Same style as our “Championship” 8–oz. Gloves, but not same quality material and workmanship.
Spalding “Navy Special” Championship Gloves Used by the Champions of the Navy BURNS vs. JOHNSON SPALDING GLOVES USED BOXING IN THE NAVY These gloves are made of a special “sea green” leather, of particularly durable quality. Furnished in 8–oz. only, similar in style to No. 118, and with padded wrist.
Spalding Pupil’s Boxing Gloves Spalding Pupil’s Boxing Glove Padding on Wrist and Forearm Acting on the suggestion of one of the most prominent athletic officials in this country, we decided recently to get up a boxing glove that would be an aid to the pupil learning to box. This glove is additionally padded on the forearm and over the wrist, to prevent that soreness which is one of the most discouraging features following a brisk lesson in the art of “blocking.” The glove part is well padded with curled hair, the leather being best quality soft tanned.
The Spalding Instructors’ Gloves, 10–oz. Made of best grade brown glove leather, extra heavily padded over the knuckles and with special large padded thumb to prevent injury to either instructor or pupil. Laces extra far to provide ample ventilation and has patent palm grip.
The Spalding 5–oz. Boxing Gloves None Better at Any Price Made of special quality light tan-colored glove leather, very soft and smooth. Plain laced wristband, patent palm lacing and patent palm grip. An ideal glove for limited round contests.
EACH SET OF BOXING GLOVES CONSISTS OF FOUR GLOVES, MATED IN TWO PAIRS Above illustrates the patent palm lacing and patent palm grip referred to in descriptions of Spalding boxing gloves. With these improvements we believe our line is absolutely the finest on the market. The patent palm lacing, insuring a snug fit at all times, is a very valuable feature, and the patent palm grip we know, will be appreciated by those who want gloves that are up-to-date in every particular.
No. 11. Corbett Pattern No. 23. Regular Pattern SPALDING YOUTHS’ BOXING GLOVES All Styles, Padded with Hair No. 45 Corbett Pattern No. 25 Regular Pattern Spalding Youths’ Boxing Gloves are made in exactly the same manner and of the same material as the full size gloves of our manufacture and are warranted to give satisfaction.
No. G No. 19 All our single end bags except No. G are made with solid leather top, through center of which rope passes, making them the most certain in action of any. Laces on side at top, so that the bladder can be inflated without interfering with rope. Each bag is most carefully inspected and then packed complete in box with bladder, lace and rope.
SPALDING STRIKING BAG SWIVELS No. 8 No. 11 No. 9 No. 12 No. 8
We are making all our double end bags with one-piece top and substantial leather hop. Really the strongest construction we know of. The bottom loop is also very strongly made. Each bag complete in box, with bladder, lace, rubber cord for floor, and rope for ceiling attachment.
Spalding Bladders Style for Double End Bags and No. G Style for Single End Bags It is well to specify when ordering extra bladders whether they are required for single or double end bags, as we can furnish the two styles in each grade.
Spalding Brass Inflaters
All Rubber Bladders bearing our Trade-Mark are made of Pure Para Rubber (no composition) and are guaranteed Perfect in Material and Workmanship. Note special explanation of guarantee on tag attached to each bladder. Spalding Striking Bag Mitts Will protect the hands and recommended for use with all Striking Bags. No. 1 No. 4 No. 5
Adopted by the National League in 1878, and the only ball used in Championship games since that time. Each ball wrapped in tinfoil, packed in a separate box, and sealed in accordance with the latest League regulations. Warranted to last a full game when used under ordinary conditions. No. 1. Each, $1.25 Per Dozen, $15.00 Some of the 6,000 Durand-Steel Lockers installed in the Public Gymnasiums of Chicago. 12 × 15 × 42, Double Tier. Wooden lockers are objectionable, because they attract vermin, absorb odors, can be easily broken into, and are dangerous on account of fire. Lockers made from wire mesh or expanded metal afford little security, as they can be easily entered with wire cutters. Clothes placed in them become covered with dust, and the lockers themselves present a poor appearance, resembling animal cages. Durand-Steel Lockers are made of finest grade furniture steel and are finished with gloss black, furnace-baked japan (400°), comparable to that used on hospital ware, which will never flake off nor require refinishing, as do paints and enamels. Six Lockers in Double Tier Three Lockers in Single Tier Durand-Steel Lockers are usually built with doors perforated full length in panel design with sides and backs solid. This prevents clothes in one locker from coming in contact with wet garments in adjoining lockers, while plenty of ventilation is secured by having the door perforated its entire length, but, if the purchaser prefers, we perforate the backs also. The cost of Durand-Steel Lockers is no more than that of first-class wooden lockers, and they last as long as the building, are sanitary, secure, and, in addition, are fire-proof. The following Standard Sizes are those most commonly used: DOUBLE TIER 12 × 12 × 36 Inch 15 × 15 × 36 Inch 12 × 12 × 42 Inch 15 × 15 × 42 Inch SINGLE TIER 12 × 12 × 60 Inch 15 × 15 × 60 Inch 12 × 12 × 72 Inch 15 × 15 × 72 Inch Special Sizes made to order. We are handling lockers as a special contract business, and shipment will in every case be made direct from the factory in Chicago. If you will let us know the number of lockers, size and arrangement, we shall be glad to take up, through correspondence, the matter of prices. PROMPT ATTENTION GIVEN TO ANY COMMUNICATIONS ADDRESSED TO US A. G. SPALDING & BROS. STORES IN ALL LARGE CITIES FOR COMPLETE LIST OF STORES SEE INSIDE FRONT COVER OF THIS BOOK Prices in effect January 5, 1910. Subject to change without notice. For Canadian prices see special Canadian Catalogue. The following selection of items from their latest Catalogue will give an idea of the great variety of ATHLETIC GOODS manufactured by A. G. SPALDING & BROS. SEND FOR A FREE COPY.
A Standard Quality must be inseparably linked to a Standard Policy. Without a definite and Standard Mercantile Policy, it is impossible for a manufacturer to long maintain a Standard Quality. To market his goods through the jobber, a manufacturer must provide a profit for the jobber as well as the retail dealer. To meet these conditions of Dual Profits, the manufacturer is obliged to set a proportionately high list price on his goods to the consumer. To enable the glib salesman, when booking his orders, to figure out attractive profits to both the jobber and retailer, these high list prices are absolutely essential; but their real purpose will have been served when the manufacturer has secured his order from the jobber, and the jobber has secured his order from the retailer. However, these deceptive high list prices are not fair to the consumer, who does not, and, in reality, is not ever expected to pay these fancy list prices. When the season opens for the sale of such goods, with their misleading but alluring high list prices, the retailer begins to realize his responsibilities, and grapples with the situation as best he can, by offering “special discounts,” which vary with local trade conditions. Under this system of merchandising, the profits to both the manufacturer and the jobber are assured; but as there is no stability maintained in the prices to the consumer, the keen competition amongst the local dealers invariably leads to a demoralized cutting of prices by which the profits of the retailer are practically eliminated. This demoralization always reacts on the manufacturer. The jobber insists on lower, and still lower, prices. The manufacturer, in his turn, meets this demand for the lowering of prices by the only way open to him, viz.: the cheapening and degrading of the quality of his product. The foregoing conditions became so intolerable that, ten years ago, in 1899, A. G. Spalding & Bros. determined to rectify this demoralization in the Athletic Goods Trade, and inaugurated what has since become known as “The Spalding Policy.” The “Spalding Policy” eliminates the jobber entirely, so far as Spalding Goods are concerned, and the retail dealer secures his supply of Spalding Athletic Goods direct from the manufacturer under a restricted retail price arrangement by which the retail dealer is assured a fair, legitimate and certain profit on all Spalding Athletic Goods, and the consumer is assured a Standard Quality and is protected from imposition. The “Spalding Policy” is decidedly for the interest and protection of the users of Athletic Goods, and acts in two ways: First—The user is assured of genuine Official Standard Athletic Goods, and the same fixed prices to everybody. Second—As manufacturers, we can proceed with confidence in purchasing at the proper time, the very best raw materials required in the manufacture of our various goods, well ahead of their respective seasons, and this enables us to provide the necessary quantity and absolutely maintain the Spalding Standard of Quality. All retail dealers handling Spalding Athletic Goods are required to supply consumers at our regular printed catalogue prices—neither more nor less—the same prices that similar goods are sold for in our New York, Chicago and other stores. All Spalding dealers, as well as users of Spalding Athletic Goods, are treated exactly alike, and no special rebates or discriminations are allowed to anyone. Positively, nobody, not even officers, managers, salesmen or other employes of A. G. Spalding & Bros., or any of their relatives or personal friends, can buy Spalding Athletic Goods at a discount from the regular catalogue prices. This, briefly, is the “Spalding Policy,” which has already been in successful operation for the past ten years, and will be indefinitely continued. In other words, “The Spalding Policy” is a “square deal” for everybody. A. G. SPALDING & BROS. By A. G. Spalding. PRESIDENT. An article that is universally given the appellation “Standard” is thereby conceded to be the Criterion, to which are compared all other things of a similar nature. For instance, the Gold Dollar of the United States is the Standard unit of currency, because it must legally contain a specific proportion of pure gold, and the fact of its being Genuine is guaranteed by the Government Stamp thereon. As a protection to the users of this currency against counterfeiting and other tricks, considerable money is expended in maintaining a Secret Service Bureau of Experts. Under the law, citizen manufacturers must depend to a great extent upon Trade-Marks and similar devices to protect themselves against counterfeit products—without the aid of “Government Detectives” or “Public Opinion” to assist them. Consequently the “Consumer’s Protection” against misrepresentation and “inferior quality” rests entirely upon the integrity and responsibility of the “Manufacturer.” A. G. Spalding & Bros. have, by their rigorous attention to “Quality,” for thirty-three years, caused their Trade-Mark to become known throughout the world as a Guarantee of Quality as dependable in their field as the U. S. Currency is in its field. The necessity of upholding the guarantee of the Spalding Trade-Mark and maintaining the Standard Quality of their Athletic Goods, is, therefore, as obvious as is the necessity of the Government in maintaining a Standard Currency. Thus each consumer is not only insuring himself but also protecting other consumers when he assists a Reliable Manufacturer in upholding his Trade-Mark and all that it stands for. Therefore, we urge all users of our Athletic Goods to assist us in maintaining the Spalding Standard of Excellence, by insisting that our Trade-Mark be plainly stamped on all athletic goods which they buy, because without this precaution our best efforts towards maintaining Standard Quality and preventing fraudulent substitution will be ineffectual. Manufacturers of Standard Articles invariably suffer the reputation of being high-priced, and this sentiment is fostered and emphasized by makers of “inferior goods,” with whom low prices are the main consideration. A manufacturer of recognized Standard Goods, with a reputation to uphold and a guarantee to protect, must necessarily have higher prices than a manufacturer of cheap goods, whose idea of and basis for a claim for Standard Quality depends principally upon the eloquence of the salesman. We know from experience that there is no quicksand more unstable than poverty in quality—and we avoid this quicksand by Standard Quality. A. G. Spalding & Bros. back cover TRANSCRIBER’S NOTES
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