Were the average man suddenly called upon to assemble all the women in his town who looked like Mary Pickford, he might find himself at a loss as to how to commence. In fact, he might even doubt that there were sufficient persons answering this description to warrant such a campaign. We know a way to get them all together on twenty-four hours' notice. Just insert a small advertisement in the local newspaper, reading: "Wanted for the movies—a girl who looks like Mary Pickford—apply at such-and-such a studio to-morrow morning." We guarantee that not only will every woman who looks like Mary Pickford be on the spot at sunrise, but that a large preponderance of the entire female population will drop in during the morning. For it is a puzzling but indisputable fact that everybody wants to break into the movies. The curious part of it all is that the movies really need these people. On the one hand are countless men and women besieging the studio doors in the hope of starting a This economic paradox, this passing in the night of Demand and Supply, has come about through a general misconception of everything concerned with the movies. The first to be in the wrong were the producers. They built up an industry which, in its early days, was vitally dependent upon individual personalities. A picture, according to their views, was made or unmade by a single star or director or writer, and very naturally they were loath to entrust the fate of a hundred thousand dollar investment to untried hands. While on the one hand they realized the pressing need for new blood in their industry, they were, nevertheless, very wary of being the first to welcome the newcomer. Producers preferred to pay twenty times the price to experienced professionals, no matter how mediocre their work might have been in the past, than to take a chance on a promising beginner. The business side of the movies, has, in the past, been nothing more nor less than a tremendous gamble wherein the men who had staked their fortunes on a single photoplay walked about in The larger companies, however, in the last year or so have awakened to the fact that by excluding beginners they have themselves raised the cost of motion picture production many times. They have found themselves with a very limited number of stars and directors and writers and technical men to choose from, all of whom, for this very reason, could demand enormous salaries. One by one these companies are instituting various systems for the encouragement of embryo talent. Now, if ever, is the time to break into the movies. But much more to blame for the general mix-up in the movies are the beginners themselves. In the majority of cases they state in loud, penetrating accents that they desire to break into the movies, here and now; but when questioned as to the exact capacity in which they desire to accomplish this ambition, they appear to be a bit hazy. Anything with a large salary and short hours will do, they say. The organization of the business and the sordid details connected with the various highly specialized jobs in the studios concern them not at all. They let it go with an unqualified statement that they want to break in the worst way—and generally they do. Therefore, in writing this series, we shall start with an old saw—a warning to amateurs to look before they leap. No industry in the world presents so many angles, varying from technical work in the studio, to the complexities of high finance. If you really wish to break into the movies, go to the studios and see for yourself what you are fitted for. Perhaps you think you are an actor, and are really a first rate scenarioist. Perhaps you have an ambition to plan scenery, and instead find that your forte lies in the business office. Men who started as cameramen are now directors. Men who started as directors have ended as highly successful advertising managers. So there you are. You pay your money—and—if you are wise—you take your choice. |