LXII.- JAMES GORDON BENNETT.

Previous

James Gordon Bennett was born at New Mill, Keith, in Banffshire, on the northeastern coast of Scotland, about the year 1800. His relatives were Roman Catholics, and he was destined for the priesthood of that church. He entered the Roman Catholic Seminary at Aberdeen, in 1814, and remained there two years, acquiring the basis of an excellent education. Chance having thrown in his way a copy of Benjamin Franklin’s Autobiography, he was so much impressed by it that he abandoned all thought of a clerical life, and resolved to emigrate to America, which he did in 1819, arriving in Halifax in May of that year, being then nearly twenty years old. He had not an acquaintance on this side of the Atlantic, had no profession save that of a bookkeeper, and had but twenty-five dollars in his pocket.

He began by giving lessons in bookkeeping, in Halifax, but his success was so poor that he came to the United States, landing at Portland, where he took passage for Boston. Arriving in Boston he found great difficulty in procuring employment, and was reduced to the verge of starvation, but at length obtained a place as a proof-reader. He held this position for two years, and, having lost it by the failure of his employers, came to New York in 1822. Soon after this, he accepted an engagement on the Charleston (S.C.) Courier, but held it for a short time only. Returning to New York he attempted to organize a Commercial School, but was unsuccessful. He next tried lecturing, with equally bad luck, and was obliged to renew his connection with the press. He held various positions on the New York newspapers, in each and all of which he proved himself a journalist of large ideas and great originality and power. In 1828, he became the Washington correspondent of the New York Enquirer, and in this position inaugurated the style of newspaper correspondence which is now adopted by all the leading journals of the country. He was poorly paid for his services, and was obliged to do an immense amount of miscellaneous literary work in order to earn a bare support. In the autumn of 1829 he became assistant editor of the Courier and Enquirer, with James Watson Webb as his chief. In this position he did great service, and really made the success of the paper. He found his position unpleasant, however, and abandoned it in 1832.

He tried several other expedients, all of which were unsuccessful, and even tried to induce Horace Greeley, then a struggling printer, to join him in the establishment of a newspaper. Horace refused, but recommended him to another printer who accepted his proposition. His next step was to rent a cellar in Wall street, and in this cellar, on the 6th of May, 1835, the New York Herald was born. The coal vaults of the present Herald office are an improvement upon the original office, which was sanctum and counting-house all in one. Mr. Bennett performed all the work on the paper, except setting it up and printing it. He collected the news, wrote the contents, sold the paper, and received advertisements. He worked manfully, but his difficulties were enormous. He made his little journal spicy, attractive, and even impudent—though not indecent, as some have wrongly asserted—in the hope of making it popular. He worked from sixteen to eighteen hours a day, but in spite of all his efforts he lost money until the end of the third month, after which he contrived to pay the actual expense of publication for some time longer. Then a fire destroyed the printing office, and his partners refused to continue their connection with the paper. By almost superhuman efforts he succeeded in securing the means of going on with the Herald, and in a short while the “great fire” occurred just in time to save him. It was the most terrible catastrophe that had ever occurred in America, and Bennett resolved to profit by it. He went himself among the ruins, note-book in hand, and the result of his labors was a series of graphic and accurate reports in the Herald of the disaster, that at once created a large demand for the paper. This demand did not fall off, but it was not sufficient to place the Herald on a successful footing. At this time, Mr. Bennett was fortunate enough to secure a large contract from Dr. Brandreth for advertising his pills in the Herald. The sum received was very large, and was conscientiously expended in the purchase of news, and in improving and increasing the attractions of the paper. At the end of the fifteenth month of its career, Mr. Bennett ventured to increase the size of the Herald, and to raise its price from one to two cents. Since then the paper has prospered steadily, and is now one of the wealthiest and most powerful journals in the land, and the best purveyor of news in the world. Its success is due almost exclusively to the proprietor. Mr. Bennett has not only built up his own paper, but has revolutionized the press of the world. This is his chief claim to distinction.

He rarely writes for the paper now, though he maintains a close supervision over all parts of it, as well as over the mechanical department of his enterprise.

JAMES GORDON BENNETT.

He is married, and has two children, a son, James Gordon Bennett, jr., who will succeed his father in the ownership of the Herald, and a daughter. He resides on the Fifth avenue. He is said to be a courtly and agreeable host, and his long and extensive experience as a journalist has made him one of the best informed men of the day.

In person he is tall and firmly built, and walks with a dignified carriage. His head is large and his features are prominent and irregular. He is cross-eyed, and has a thoroughly Scotch face. His expression is firm and somewhat cold—that of a man who has had a hard fight with fortune, and has conquered it. He is reserved in his manner to strangers, but is always courteous and approachable.

                                                                                                                                                                                                                                                                                                           

Clyx.com


Top of Page
Top of Page