Six months back home, toiling like a galley slave, furnished requisite funds for another fling at New York. If ever a writer burned with zeal, this one did. Mississippi Valley summers often approach the torrid; this one was a record breaker; and I never shall forget how often that summer, after a hard day's work as a reporter, I stripped to the waist like a stoker and scribbled and typed until my eyes and fingers ached. It was wise—and foolish. Wise, because it furnished the capital with which every free lance ought to be well supplied before he attempts to operate from a New York headquarters. Foolish, because it took all joy of life out of my manuscripts while the session of strenuousness lasted and left me wavering at the end almost on the verge of a physical breakdown. Nights, Sundays and holidays I plugged and slogged, nor did I relent even when vacation time came round. I sojourned to the Michigan pine woods, The new year found me in New York again, alone this time and installed in a comfortable two-room suite instead of an attic. A reassuring bank account bolstered up my courage while the work was getting under way. This time I made a go of it; and such ups and downs as have followed in the ten years succeeding have not been much more dramatic than the mild adventures that befall the everyday business man. "Danger is past and now troubles begin." That phrase of Gambetta's aptly describes the situation of the average free lance when, after the first desperate struggles, he has managed to gain a reasonable assurance of independence. Confidence comes with experience, and when you no longer have any grave fears about your ability to make a living at the trade, your mind turns from elementary problems to the less distracting task of finding out how to make your discovered degree of talent count for all that it may be worth. After trying your hand at a variety of subjects, you will find your forte. But take your time about it. Every adventure in composition teaches you something new about yourself, your art and the markets wherein you gain your daily bread. The way to learn to write—the Both as a matter of expediency and of getting as much fun out of the work as possible, it is well in the beginning to be versatile. Eventually, the free lance faces two choices: He may become a specialist and put in the remainder of his life writing solely about railroads, or about finance, or about the drama. Or he may, as Robert Louis Stevenson did, turn his hand as the mood moves him, to fiction, verse, fables, biography, criticism, drama or journalism—a little of everything. For my own part, I have always had something akin to pity for the fellow who is bound hand and foot to one interest. Let the fame and the greater profits of specialization go hang; "an able bodied writin' man" can best possess his soul if he does not harness Pegasus to plow forever in one cabbage patch. Like the Ozark Mountain farmer who also ran a country store, a saw mill, a deer park, a sorghum mill, a threshing machine and preached in the meetin' house on Sunday mornings, I have turned my pen to any honest piece of writing that appealed strongly enough to my fancy—travel, popular science, humor, light verse, editorials, essays, interviews, personality sketches and captions for photographs. Genius takes a While one is finding his footing in the free lance fields, he had best not hold himself above doing any kind of journalistic work that turns an honest dollar. For he becomes richer not only by the dollar, but also by the acquaintances he makes and the valuable experience he gains in turning that dollar. There was a time—and not so long ago—when, if the writer called at the waiting room of the Leslie-Judge Company, the girl at the desk would try to guess whether he had a drawing to show to the Art Editor, a frivolous manuscript for Judge or a serious article for Leslie's. At the Doubleday, Page plant the uncertainty was about whether the caller sought the editor of World's Work, Country Life, the Red Cross Magazine or Short Stories—he had, at various times, contributed to all of these publications. Smile, if you like, but there is no better way to discover what you can do best than to try your 'prentice hand at a great variety of topics and mediums. The post-graduate course of every school of journalism is a roped arena where you wrestle, catch as catch can, for the honors bestowed by experience. This experience, painfully acquired, should be Expert interviewers prepare themselves both for their topic and their man before they go into a confab—a practice which should be followed to some extent by every writer who sets out to interview an editor about a manuscript. What you have to offer should be prepared to suit the needs of the editor to whom the contribution is addressed. So you should study your magazine just as carefully as you do the subject about which you are writing. In your interview with the editor or in the letter which takes the place of an interview, state briefly whatever should be useful to his enlightenment. That is all. There you have the first principles of what is meant by "an elementary knowledge of salesmanship." If you don't know what you are talking about or anything about the possible needs of the man to whom you are talking, how can you expect to interest him in any commodity There is no dark art to salesmanship; it is simply a matter of delivering the goods in a manner dictated by courtesy, sincerity, common sense and common honesty. Be yourself without pose, and don't forget that the editor—whether you believe it or not—is just as "human" as you are, and quick to respond to the best that there is in you. Shake off the delusion that you need to play the "good fellow" to him, like the old-fashioned type of drummer in a small town. Simply and sincerely and straight from the shoulder—also briefly, because he is a busy man—state your case, leave your literary goods for inspection and go your way. He will judge you and your manuscript on merits; if he does not, he will not long continue to be an editor. The two greatest curses of his existence (I speak from experience) are the poses and the incurable loquaciousness of some of his callers and correspondents. Don't attempt to spring any correspondence school salesmanship on a real editor. Learn what real salesmanship is, from a real salesman—who may sell bacon, or steel or motor cars instead of manuscripts. He lives down your street, perhaps. If you are temperamentally unfit to sell your own writings, get a competent literary agent to do the job for you. But don't too quickly despair, for after all, there is nothing particularly subtle about salesmanship. Sincerity, however crude, usually carries conviction. If you know a "story" when you see it, if you write it right and type it in professional form and give it the needed illustrations; then if you offer it in a common sense manner to a suitable market, you can be trusted to handle your own products as successfully as the best salesman in America—as successfully as Charles Schwab himself. For, above all, remember this: the editor is just as eager to buy good stuff as you are to sell it. Nothing is simpler than to make a sale in the literary market if you have what the editor wants. |