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CHAPTER I

• WHAT IS A LETTER? 1
  

CHAPTER II

• THE PURPOSE OF THE LETTER 6
  

CHAPTER III

THE PARTS OF A LETTER

• 1. The Heading 10
  

• 2. The Inside Address 12
  

• 3. The Salutation 16
  

• 4. The Body of the Letter 22
  

• 5. The Complimentary Close 26
  

• 6. The Signature 29
  

• 7. The Superscription 33
  

CHAPTER IV

BEING APPROPRIATE—WHAT TO AVOID

• Common Offenses 36
  

• Stock Phrases in Business Letters 38
  

CHAPTER V

PERSONAL LETTERS—SOCIAL AND FRIENDLY

• Invitations and Acknowledgments 44
  

• The Letter of Condolence 91
  

• Letters of Sympathy in Case of Illness 95
  

• Letters of Congratulation 101
  

• Letters of Introduction 107
  

• Letters of Thanks 110
  

• Letters Between Friends 118
  

CHAPTER VI

• PERSONAL BUSINESS LETTERS 124
  

CHAPTER VII

• THE BUSINESS LETTER 135
  

• Sales and Announcement Letters 146
  

• Keeping the Customer 160
  

• Selling Real Estate 163
  

• Bank Letters 173
  

• Letters of Order and Acknowledgment 182
  

• Letters of Complaint and Adjustment 186
  

• Credit and Collection Letters 193
  

• Letters of Application 211
  

• Letters of Reference 217
  

• Letters of Introduction 220
  

• Letters of Inquiry 223
  

CHAPTER VIII

• THE USE OF FORM PARAGRAPHS 227
  

CHAPTER IX

• CHILDREN'S LETTERS 230
  

CHAPTER X

• TELEGRAMS 236
  

CHAPTER XI

• THE LAW OF LETTERS 247
  

CHAPTER XII

• THE COST OF A LETTER 252
  

CHAPTER XIII

• STATIONERY, CRESTS AND MONOGRAMS 258