Table of Contents
J. Walter Thompson Company
Chapter
Page
Introduction
7
I.
Digest of The Trade-Mark Law
13
Property in Trade-Mark Rests Upon Common Law
13
Conditions of Registration
14
Ten-Years Clause
16
How to Apply for Registration
17
Procedure of the Patent Office
20
Registration in Foreign Countries
23
Classification of Merchandise
23
State Trade-Mark Laws
25
II.
Essentials of a Valid Trade-Mark
26
Portrait of a Living Individual—When it may be Registered
27
Trade-Mark Must not be Descriptive
28
Trade-Mark Must not Misrepresent
31
Trade-Mark Must not Resemble Previously Registered Mark for Same Class of Merchandise
32
A Geographical Name is not Registrable
34
Trade-Mark Must not Contain Red Cross Insignia
36
Restrictions as to Registering Names
37
Trade-Mark Must not be Fraternal Society Emblem
39
Trade-Mark Must not Consist of Flag or Coat-of-Arms
40
A Form, Color, a Shape, or a Material Not Registrable
40
Trade-Mark Must not be Against Public Policy
42
Affixation
43
III.
Advertising Characters
45
IV.
Infringement
52
V.
Assignment
69
VI.
Trade-Marks in Canada
73
VII.
How to Devise a Trade-Mark
76
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