A man may live a lifetime of virtue and honesty; then by one false step destroy the delicate structure of Reputation which he has so painstakingly constructed.

The Good Name of H.B.C. has taken two hundred and fifty years to build. Yet one year's departure from H.B.C. ideals and H.B.C. standards would serve to corrode the foundations underlying this priceless Reputation.

When acting or speaking in the name of the Company, employees who appreciate the insecurity of Reputation think twice before saying or doing anything that might be adjudged un-Hudson's Bay.