Increased demand is for finer nuts

It is true that in Walnuts a condition has come about as in other nuts—that the increasing demand is for the finer, higher priced grades. What are the points of superiority that have led to this great increase in public demand? Why are old established black walnut trees less valuable as profit producers than English Walnut trees only a quarter as old and producing only a fraction of the quantity of nuts?

First—Thinness of shell and ability to get out the kernels whole.

Second—Superior flavor and food value.

Third—Attractiveness in appearance of the nut and of the nut meat when removed.

Fourth—Ease of keeping nuts for longer periods and using them readily.

Now compare the fine Paper Shell Pecan with the English Walnut on every one of these four points of public demand.

It is contained in a shell so thin that it is easily broken in the hands without the use of nut crackers. The partitions between the kernels average as thin as in the English Walnut, and the average person will, in less time, remove more whole kernels of the Paper Shell Pecan than of any other nut.

As to flavor and food value let such experts as Luther Burbank answer. (See Foreword, page 4.) Remember that his answer is certainly unbiased, for he is a patriotic native of California where America’s largest crop of walnuts is produced—and that State produces no quantity of Paper Shell Pecans.

As to attractiveness in appearance, of both the nut and the nut meat, you and your friends are the best judges. People who know both nuts have already handed in their verdict favorable to the paper shell pecan. In addition, the pecan has been endowed by nature with a shell which is air-tight—and therefore keeps many times as long without losing its fine flavor or becoming dry and tough.

“The Most Prized of All Nuts For Domestic Uses”

In Bulletin No. 30, of the Department of Agriculture, Washington, D. C., we read regarding Pecans: “In the course of time, however, as they are more widely grown, they will become the most prized of all nuts for domestic use, and it is probable that when the supply is large they will be preferred abroad to the best Persian nuts.”