Is our registered and commonlaw trade mark and cannot be rightfully applied except to goods of our manufacture. When a dealer tries to sell you, under the Kodak name, a camera or films or other goods not of our manufacture, you can be sure that he has an inferior article that he is trying to market on the Kodak reputation, and he also makes himself liable to suit by us for damages and injunction.

Make it simpler.

From the very inception the Kodak Idea has been—make photography so simple that anybody can take good pictures.

Simpler cameras, simpler processes have followed each other with almost startling rapidity. But the Kodak Company has not been satisfied with merely making mechanical and chemical improvements; it has assumed the responsibility of educating people in picture taking. The very first Kodak, way back in 1888, was accompanied by a so-called "manual" that did more than merely explain the operation of the mechanical features of the camera. It showed how the pictures should be taken, how (and how not) to photograph a tall building, how to photograph a small child—told about the length of exposures in different kinds of light, both in-doors and out. It was really a primary hand-book of photography.

From that day on, every piece of Kodak apparatus, every amateur product of the Company has been accompanied by the most concise instructions, instructions that were also constructive because they not only told the beginner what to do but why he was to do it. Even in the Kodak advertising matter as much space is given up to telling people how to make pictures as in telling them why they should buy Kodak goods. Booklets in large editions, giving instructions in practically every phase of amateur photography have been and still are distributed without charge. Photography has not merely been made simpler, it has been explained to all who are interested.