The motor truck has demonstrated its adaptability to the hauling of farm products. It is dependable wherever the roads are capable of carrying its load. The use of the motor truck for farm transport is growing rapidly and in the vicinity of many cities regular routes are now maintained. The purpose of the organization of rural express on a national scale is to bring to agricultural communities throughout the country an understanding of the greater benefits to be derived from regular daily service over the main highways from farm to city and from city to farm.

By "Rural Motor Express" is meant the use of the motor truck in regular daily service, over a fixed route, with a definite schedule of stops and charges, gathering farm produce, milk, live stock, eggs, etc., and delivering them to the city dealer and on the return trip carrying merchandise, machinery, supplies, etc., for farmers and others along the route. This service amounts to a collection and delivery that comes to the farmer's door with the same regularity that the trolley car passes over its tracks.