THE GERMAN PROPAGANDA IN THE UNITED STATES When I received the news of the murder of Archduke Francis Ferdinand, I was dining with the Spanish Ambassador at the Metropolitan Club in Washington. Signor Riano and I were not for a moment in doubt as to the very serious, peace-menacing character of the incident, but we found little interest in the matter among the Americans in the club, who, as always, regarded European affairs with indifference. As to the results of the murder, I received in Washington no information, either officially or through the Press. I therefore, on the 7th July, began my usual summer leave, which had been granted a few weeks before. For the last time I crossed the ocean on one of the proud German liners, and, indeed, on the finest of our whole merchant fleet, the Vaterland. For the last time I saw, on my arrival, the port of Hamburg and the lower Elbe in all their glory. Germans who live at home can hardly imagine with what love and what pride we foreign ambassadors and exiled Germans regarded the German shipping-lines. A few days after I had arrived in my home at Starnberg there began strong public excitement and uneasiness over the political situation. However, of late years so many crises had been successfully averted at the eleventh hour, that this time, too, I hoped up to the last minute that a change for the better would set in. It seemed as though the responsibility for a war was too great to be On the wonderful, still summer evening of the 1st August, we heard across the Starnberger Lake, in all the surrounding villages, the muffled beat of drums announcing mobilization. The dark forebodings with which the sound of the drums filled me have fixed that hour indelibly in my memory. The following day was devoted to preparations for the journey to Berlin, where I had to receive instructions before returning with all possible speed to Washington. The journey from Munich to Berlin, which could only be made in military trains, occupied forty-eight hours. In the Wilhelmstrasse I had interviews with the authorities, the substance of which was instructions to enlighten the Government and people of the United States on the German standpoint. In doing so I was to avoid any appearance of aggression towards England, because an understanding with Great Britain had to be concluded as soon as possible. The Berlin view on the question of guilt was even then very much the same as has been set down in the memorandum of the commission of four of the 27th May, 1919, at Versailles, namely, that Russia was the originator of the war. Further, I was informed at the Foreign Office, that in addition to some other additions to the staff of the Washington Embassy, the former Secretary of State of the Colonial Office, Dr. Dernburg, and Privy Councillor Albert, of the Ministry of the Interior, were to accompany me; the former as representative of the German Red Cross, the latter as agent of the "Central Purchasing Company." Dr. Dernburg's chief task, however, was to raise a loan in the United States, the proceeds of which were to pay for Herr Albert's purchases for the aforesaid company. For this purpose the Imperial Treasury Our journey was wearisome but passed off without incident. In forty-eight hours we reached Rotterdam, where we boarded the Dutch steamer Noordam. As we went aboard we were all in high spirits, for we had seen everywhere in Germany a wonderful, self-sacrificing and noble enthusiasm. On the steamer, however, which incidentally was badly overloaded, the picture changed. We suddenly found ourselves surrounded by hostile feeling, and among our fellow-passengers there were only a few friendly to the German cause. The bitter daily struggle toward which we were travelling was to begin on the ship. We plunged straight into it, and tried as far as possible to influence our fellow passengers. At Dover the ship was inspected by a British officer; the inspection, however, passed off without any inconvenience to us, as in those first days of the war the regulations of international law were still to some extent respected. We had already made all preparations to throw the Treasury notes overboard, in case we were searched. As a curiosity I mention a comic interlude that occurred after we had left Dover Harbor. A friendly German-American from a Western State, who did not know who I was, but had recognized me as a German, accosted me with the remark: "Take care that you don't expose yourself to annoyance; the people on board think you are the German Ambassador in Washington." The excellent man was overcome with amazement when I admitted my identity. We had not had our names entered on the passengers' list, but apart from this made no secret of our journey, as it was already known in Rotterdam. After an eleven days' voyage, we landed in New York As is known, American public opinion at that time had been given a one-sided view of the causes and course of the war, for England, who, immediately after the declaration of war, had cut our Transatlantic cable, held the whole of the Transatlantic news apparatus in her hands. Apart from this, however, our enemies found from the beginning very important Allies in a number of leading American newspapers, which, in their daily issue of from three to six editions, did all they could to spread anti-German feeling. In New York the bitterest attacks on Germany were made by the Herald and the Evening Telegram, which were in close touch with France, as well as the Tribune and Times, which followed in England's wake; somewhat more moderate were the Sun and the Globe; the only neutrals were the Evening Post and the American. Outside New York the Press raged against us, particularly in New England and the Middle-Atlantic States. In the South and West we were also baited by the Press, but with considerably less intensity. The only papers which could be called neutral were those of the Hearst Press, which took up an outspoken National-American standpoint, and, in addition, the Chicago Tribune, the Washington Post, and a few minor newspapers. It was already very significant that papers like the Boston Transcript, the Brooklyn Eagle, the Baltimore Sun, and a few others opened their letter-boxes to anti-German articles, which, it is true, they condemned with fair On my arrival in New York, and during the next few weeks, I made an honest effort by daily interviews of the representatives of the leading daily newspapers to explain the German standpoint to the American public. I soon noticed, however, that these efforts were not only practically fruitless but that they were even fraught with certain dangers for me. The daily struggle with the Press was threatening to undermine my official position and to compromise my relations with the Washington Government so seriously that I should not have been in a position to carry through with success the diplomatic negotiations which were likely to be called for. I therefore considered it as my duty to the German people to give up, as far as I personally was concerned, all propaganda in favor of the German cause. Certainly I have had a good deal further to do with American journalists until the final rupture; but I categorically refused to grant interviews or to receive newspaper correspondents who were not prepared to treat my statements purely as confidential, private information. I should like to take this opportunity to remark that the American journalist is far better than the reputation he enjoys in Europe. In spite of the hostile atmosphere which surrounded me in America I have never had to complain of an indiscretion. True, many minor New Just at the time when I gave up personal propaganda in order to devote myself to my political and diplomatic activities in Washington, the financial mission of Secretary of State Dr. Dernburg had failed. President Wilson had stated clearly that it would be an unneutral act for loans to be raised in the Union by the combatant States. Our friends in high financial circles in New York regarded this decision as favorable to Germany, for they foresaw—what actually happened—that for every million received by us, our enemies would raise a hundred millions. As a result of this decision of the President, Privy Councillor Albert had to finance his purchases as far as possible privately, while Dr. Dernburg, whose time was not fully occupied by his duties as delegate of the Red Cross, which had meanwhile been organized by Geheim Oberregierungrat Meyer Gerhardt and Rittmeister Hecker, would have left America if there had remained any possibility of doing so. There was not, however, as the English inspected all neutral ships shortly after they left the American ports and—in flagrant contravention of international law, which only allows the Out of this activity developed, in co-operation with the Foreign Office, Dr. Dernburg's New York Press Bureau, a solution of the propaganda question which was exceedingly welcome to me. As a private person Dr. Dernburg could say and write much that could not be said officially and therefore could not come from me. Consequently I took it for granted that—in spite of certain suggestions to the contrary—Dr. Dernburg would not be attached to the Embassy, which would only hamper his work, and also that the Press Bureau would retain its independent and unofficial character. I may take it as a well-known fact that Washington is the political, and New York the economic, capital of the United States, which has always resulted in a certain geographical division of the corresponding diplomatic duties. It naturally had its disadvantages that there should be, apart from the Consulate-General, four other independent German establishments in New York, namely, the offices of Dr. Dernburg, Privy Councillor Albert, the military attachÉ Captain von Papen and the naval attachÉ Commander Boy-Ed. In order to keep, to some extent, in touch with these gentlemen, I occasionally travelled to New York and As regards our justification for openly championing the German cause before the people of the United States by written and spoken word, this is self-evident in a country which recognizes the principles of freedom of the Press and free speech. Apart from this, however, the American Government have themselves provided a precedent in this connection during the civil war, when President Lincoln in 1863 sent to England the famous preacher, Henry Ward Beecher, whose sympathies were strongly on the side of the Federals. Through his speeches, afterwards published as "Patriotic Addresses," he did much towards swaying public opinion in favor of the Northern States. In this war, too, America, after abandoning her neutrality, has carried out vigorous propaganda in neutral countries, as is shown From the moral point of view, too, no exception can be taken to the German propaganda. The United States was neutral and wished to remain so. The German propaganda was working for the same end. I have never heard of a single case of bribery by our representatives. If money was spent on our side, it was purely for the purpose of spreading articles and pamphlets pleading United States neutrality. Applications were frequently made to us by writers and editors who from inner conviction were ready to write and circulate articles of this kind, but were not financially in a position to do so. The leaders of German propaganda would surely have been neglectful of their duty if in such cases they had not provided the necessary funds. All Governments in the world have always proceeded in a similar way, and in particular that of the United States since their entry into the war, as is shown by the case of the Freie Zeitung of Bern—therefore equally in a neutral country. These facts must throw a strange light on the inquiry of the Whereas in the first months of the war no one in America had thought of connecting "German Propaganda" with anything shocking, our opponents afterwards succeeded in disseminating the idea that a few offences against the law committed by Imperial and American Germans represented an important, even the most important, part of the German propaganda work. So it was brought about that even in the time before America's entry into the war, everyone who openly stood up for Germany's cause was stamped by the expression "German Propagandist" as a person of doubtful integrity. The gradual official perpetuation of this admittedly misleading identification of our absolutely unexceptionable propaganda with a few regrettable offences against the American penal code—this and no other was the object of that inquiry by the Senate. The prejudicial headlines under which the published articles were printed, such as "Brewery and Brandy Interests" and "German-Bolshevist Propaganda," themselves sufficed to indicate that our propaganda was to be crucified between two "malefactors"; for to the average American citizen there is nothing more horrifying than the distillery on the one hand and Bolshevism on the other. In this connection I must not omit to mention that the great majority of the documents laid before the Commission had been secured by means of bribery or theft. It is also worth while to remind the reader of the significant words As for the fantastic figures with which the Americans have undertaken to estimate the cost of our propaganda, they rest—in so far as they are not simply the fruit of a malicious imagination—on the, to say the least of it, superficial hypothesis that all the money paid out by the different German offices from the outbreak of war until the breaking off of diplomatic relations between Germany and America, the amount of which has been arrived at on the strength of a minute scrutiny of the books of all the banks with which these offices have done business, were used for purposes of propaganda. As a matter of fact, of course, far the greater part of this outlay went to finance the very extensive purchases of Privy Councillor Albert as well as certain business transactions concluded by Captain von Papen, which will be discussed later. In comparison with this the sum we devoted to propaganda work was quite small. The Press Bureau was frequently very appreciably hampered by the fact that even for quite minor expenditure outside the fixed budget, previous sanction had to be obtained from Berlin. Consequently much useful work would have had to remain undone if, particularly in the first months of the war, self-sacrificing German-Americans to whom it was only of the slightest interest that the German point of view should be accurately and emphatically explained, had not placed small sums at the disposal of the leaders of our propaganda. In the two and a half years between the outbreak of war and the rupture between Germany and America the sums paid out from official funds for propaganda work in the Union—including minor contributions In this connection I must mention yet another, far more malicious legend, namely, the slander widely spread in America last year, that the funds collected in America for the German Red Cross were used to finance German propaganda. It is a fact that every dollar that went to the German Red Cross Delegation in New York was remitted to the home organization for which it was intended. Of course these funds were in the first place paid into the various New York banking accounts from which Dr. Dernburg drew the funds for the Press Bureau. But, as Captain Hecker has most definitely stated, their equivalent was remitted to Germany through the bank, regardless of the changes in the exchange. Dr. Dernburg, in organizing the Press Bureau, availed himself of the assistance he found in New York. The suggestion, widely current in America and repeated by a member of the American Secret Service before the Senatorial inquiry, that this Press Bureau had formed, Later, when the propaganda movement had developed to the extent of publishing and circulating leaflets, brochures and longer pamphlets, Dr. Dernburg decided to employ in the Press Bureau a well-known American publicist in the person of Mr. William Bayard Hale, who In addition to his direction of the Press Bureau Dr. Dernburg, who continued with inexhaustible energy to write articles for the periodicals and instructive letters for the daily Press, was responsible for keeping in touch with the directors of the American Press. He also availed himself of invitations to speak in American and German circles, and sometimes in other places than New York. As far as I know he never founded any societies for propaganda purposes. On the other hand, when such societies which had arisen, without his influence turned to him, he of course supported them by word and deed. For all questions of propaganda Dr. Dernburg had the assistance of a small committee nominated by himself and consisting, in addition to Herren Albert, Meyer Gerhardt and Fuehr, of a few American journalists and business men. It was his custom to confer with this committee once or twice a month, when the general situation, the prevailing fluctuations of public opinion and With this entirely improvised and, as will be seen, very modest machinery, Dr. Dernburg began his campaign. The enemy statement that the German propaganda in the United States had been actually organized many years before the war, so that in 1914 we might have ready at our disposal an organization with branches in every part of the country, is unfortunately devoid of any foundation. It is a regrettable fact that, in spite of my repeated warnings to the authorities, nothing was ever done on the German side before the war. It is well known that at that time the power of public opinion in democratic countries was very little understood in Germany. It was thought at home—which is typical of the objective, matter-of-fact German national character—that it was much more important that the right should be done than that it should be recognized as right by the public. Added to this was the under-estimation of the influence of the United States on the development of world politics. Before the war no one in Germany had thought it possible that the Union would have to be reckoned with as a factor, much less a decisive factor, in a European war. This was a mistake, the effect of which unfortunately was felt until well into 1917—the result was that there was never enough money available to keep in touch and co-operate with the American Press. As a matter of fact I had, in the course of my activities in Washington, personally entered into certain social relations with the proprietors of a few great American newspapers. But from Berlin no advances were made. Even with the German-American papers there was no organized connection, and they themselves did not work together in any way. It is true that for years there had been On our side, it is true, and I should like to emphasize this to their credit, that on the outbreak of war the German-American newspapers took up our cause unhesitatingly and as one man. Further, they have, until America's entry into the war, honestly striven to win full justice for the American point of view, and to combat the unneutral leanings of the majority of the Americans and the slanderous attacks of our enemies. As, however, they are not accessible to the general public, who do not know German, and in particular scarcely ever come into the hands of the authoritative American political circles, their support remained more or less academic. Very valuable services were rendered to the German cause by the already-mentioned weekly paper Fatherland, which was printed in English; in view, however, of its reputation as a partisan journal, it naturally On the other hand they put themselves to the greatest possible trouble to lay "The Truth About the War" before American public opinion. This, however, fell on unfavorable ground, for the American does not care to be instructed. He had no interest in learning the "truth" which the German Press communications and explanatory pamphlets were so anxious to impress upon him. The American likes to form his own opinions and so only requires facts. The possibility of exerting influence therefore lies rather in the choice of the facts and the way in which they are presented, than in logical and convincing argument. It is all the easier to influence him by the well-timed transmission of skilfully disposed facts, since his usually very limited general knowledge and his complete ignorance of European affairs deprive him of the simplest premises for a critical judgment of the facts presented to him from the enemy side. It is quite incredible what the American public will swallow in the way of lies if they are only repeated often enough and properly served up. It all turns on which side gets the news in first; for the first impression sticks. Corrections are generally vain, especially as they appear as a rule in small print and in inconspicuous places. When, for example, the American Press got the first news of the "destruction" of Rheims cathedral from London and in the English version, no German correction, however well-founded, would succeed in removing the first impression. Particularly ineffective in their influence on American All these factors must be taken into consideration in attempting to estimate the success of our propaganda in the United States. They show that on the one hand the prevailing conditions of American public opinion were extraordinarily unfavorable to our propaganda, and that the support it received from home, with a few exceptions, was misguided. Dr. Dernburg, then, had not a chance during the eight months of his activity in America of transforming her into a pro-German country, and it is certain that no one else could have done it in his place. But he succeeded to a great extent, and within a comparatively short time, in more or less crippling the enemy propaganda, and at least in gradually rendering ineffective the grossest misrepresentations of our enemies. By his own writings and other methods of spreading the truth, and particularly by the numerous brochures and books, which at his suggestion were written by American supporters of the German cause and distributed in thousands directly or indirectly by the Press Bureau with the help of a skilfully compiled address-book, he succeeded in exerting very considerable influence. By keeping in touch with American journalists and other influential persons he did much good work, particularly in the first months One branch of our propaganda which was also initiated under Dr. Dernburg, but was chiefly developed after his departure, was the moving-picture propaganda, for which a very efficient company was floated by Privy Councillor Albert. At first it was intended to be an agency for the circulation of films from Germany. As, however, suitable material for the American market could not be obtained there, the "American Correspondent Film Co." decided to send its own agents to Germany and Austria with a view to making suitable films for their purpose. In this way several important film-dramas were produced which have had great success in hundreds of American cinemas. In spite of this the company had finally to be liquidated, chiefly owing to lack of support from the military authorities at home. With the sinking of the Lusitania our propaganda of enlightenment in the United States substantially came to an end. Henceforward the principal aim of its activity, which, after Dr. Dernburg's departure, came under the direction of Privy Councillor Albert, was to keep the United States out of the war. Side by side with this, an attempt was made to influence public feeling against the export of arms and ammunition and against the Anglo-French loan, and to demonstrate the increasingly prejudiced effect wrought by England on American economic interests. In November, 1915, I urged, as I cabled at the time to Chancellor Bethmann-Hollweg, the complete suppression of propaganda. The Press Bureau in New York continued under the direction |