THE RELATION OF SECTIONAL SELLING TO MATERIALS USED.

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Because a great deal of household equipment that is of interest to women must be used as a water container, the effect of water of varying degrees of hardness upon the several metals is of interest. Most metals have some electrolytic action. There are throughout the country water supplies of every known degree of hardness. There are water supplies whose hardness can be corrected and there are supplies of the type known as "permanent" hardness. In actual practice the salts in these hard waters react with soap of any variety to form a sticky gray precipitate. This precipitate is increased in quantity in direct proportion to the activity of the metal. Therefore, the material selected for the tub and cylinder of a washing machine, for the container of the dishwashing machine, or for the tea kettle that demands constant contact with water should be given the careful attention that its importance demands.

In selecting a Refrigerator, the woman looks for:

1. Seamless lining.

2. Compartment beneath ice high enough to hold quart milk bottles.

3. Generous insulation.

4. A selection of wood and treatment of it that will prevent warping.

5. Heavy hardware.

6. Positive-closing, lever locks.

7. Plain unpanelled trim—high leg base.

8. Dull, rather than highly finished wood.

9. Easily accessible drain.

10. Adjustable shelves.

A universal metal that can withstand any and all attacks of these several waters is difficult if not impossible to locate. In our judgment there is no perfect metal. Copper comes the nearest to it and yet copper must be tinned, and there is some slight consumer reaction against its use, in large containers, because they claim copper must be scoured in order to be sightly. However, enamel paint on the outside of such a container, leaving only a fair sized name-plate to be burnished, would overcome this objection.

Galvanized iron, zinc, nickel, all have a disadvantage of inducing electrolytic action (producing whitish precipitate) and that should be taken into account in your selection of metals. In sections save those in which waters are of the "permanent hard" variety, this disadvantage can be overcome by including directions that the machine should not be scoured. Flush with rinsing water only. With such care, the whitish deposit acts as a film over the metal, and, once the latter is completely covered, reduces the precipitation. But in the presence of extremely hard waters, the quantity is so great that the precipitate snows a tendency to deposit on the linen itself, instead of being thrown solely to the sides of tub, cylinder, or suction cup. Once this does get on the fabric, it has all the sticky characteristics of chewing gum.

Bronze or brass rather than steel or iron should be used for any bearings that come in contact with water. Only thus can you fully safeguard against rust.

                                                                                                                                                                                                                                                                                                           

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